Webisoft

Description

This organization operates one of the largest out-of-home advertising networks in its market, generating seven million data points across its locations, audiences, and campaigns, an asset too large to act on manually while sales teams built proposals by hand. Webisoft built a sales recommendation engine that analyzes this full dataset and surfaces the most relevant location combinations for reps, integrated directly into the client's existing connect platform and Broadsign network so recommendations arrive where teams already work.

Solution

Webisoft built a sales recommendation engine that analyzes the network's full dataset and surfaces the most relevant locations and combinations for sales reps, based on each advertiser's objectives. The engine lives directly inside the client's existing connect platform, integrated with its Broadsign network. No new tool to learn: data-backed recommendations arrive right where teams already work.

Results

Turnaround between an advertiser's request and a proposal dropped sharply. Response speed stopped being an operational detail and became part of the sales pitch itself. In a market where multiple networks compete for the same budgets, the one that responds first with the right combination wins the conversation.