Industry Trends & Best Practices

The year 2024 has shown how powerful social media campaigns can be when brands effectively combine creativity, emotionality and technology. But what exactly characterizes the most successful campaigns of the year? Not only did they reach millions of people, they also shaped trends and enabled brands to position themselves clearly.

In this article, we take a closer look at some of the most impressive campaigns of 2024, analyze what makes them so special, and show what insights companies can use for their strategies in 2025.

Find a professional social media agency to get the best possible support for your social media campaigns.

Summary of the most important success factors

1. Creativity and emotionality: Campaigns that inspire, surprise or move leave a lasting impression.

2. Data-driven decisions: Analytics and real-time evaluations help to optimize campaigns in a targeted manner.

3. Community building: Building long-term relationships is more important than short-term reach.

4. Technological innovation: Brands that use AI, AR and other new technologies create immersive and personalized experiences.

5. Value orientation: Sustainability, social responsibility and transparency are essential to gain the trust of the target group.

In today's fast-paced digital world, it is becoming increasingly difficult to attract the attention of your target group. Did you know that people see more than 6,000 advertising messages every day, but only a few of them really stick in their minds? What does remain are stories – real, emotional and authentic content that offers added value.

Content marketing is more than just creating content. It's about using storytelling to connect with your audience in a way that builds trust and fosters long-term relationships. Brands that succeed in packaging their messages in compelling stories stand out from the crowd and win loyal customers.

In this article, you will learn:

• why authentic content is the key to successful content marketing,

• how you can use storytelling to retain your customers in the long term,

• and which tools will help you plan and distribute your content.

Immerse yourself in the world of content marketing and discover how your brand can gain reach and loyalty through storytelling.

Find the right content marketing agency on our platform to get the best possible support.

Did you know that 85% of all internet users worldwide regularly watch videos online? This figure clearly shows how much videos shape our consumer behavior. Whether on YouTube, Instagram, TikTok or company websites – videos are the preferred medium for absorbing information and experiencing stories.

In an increasingly visual and fast-paced world, video marketing offers a unique opportunity: it enables you to get complex messages across in the shortest possible time, evoke emotions, and inspire your audience in the long term. But which formats and strategies really deliver the desired success? And why should you invest in video marketing right now?

In this article, we take a look at why video marketing is so effective, which formats are particularly suitable, and how you can use them to put your brand in the spotlight.

A video marketing agency can provide you with excellent support for your next video project.

"Timing is everything" – this saying applies not only to personal decisions, but also to social media marketing. When you post your content can determine the success or failure of your campaign. According to a study by Sprout Social, the right posting times can increase engagement by up to 20%. But how do you find those times?

Each platform has its own usage habits. While LinkedIn sees the most activity in the early morning, TikTok is dominated in the evening. In this article, we take an in-depth look at the optimal posting times for the most popular social media channels. With the help of data-driven insights and industry-specific analysis, you will learn how to publish your content at the right time to achieve maximum reach and interaction.

A social media marketing agency can provide you with the best support in planning your social media campaigns.

Moving from WooCommerce to Shopify can be a crucial step for companies looking to grow and maximize efficiency. Shopify not only offers a user-friendly platform, but also powerful tools that can take your online store to the next level. However, such a migration is not an easy process: How do you ensure that all your product data, customer data and orders are transferred securely? And how do you avoid losing valuable SEO rankings that determine your visibility in search engines?

This article will give you step-by-step instructions on how to successfully migrate from WooCommerce to Shopify – without data loss, disruption, or negative effects on your ranking. With the right strategy, the move will not only be a technical challenge, but also an opportunity for your business to future-proof itself.

A professional e-commerce development company can perform this migration for you according to your specific requirements.

Did you know that TYPO3 is considered one of the most flexible content management systems in the world, especially when it comes to designing individual websites? The key to this flexibility lies in its powerful templating system, which offers two central tools in the form of Fluid and TypoScript. While Fluid is an intuitive template engine for visual design, TypoScript is used to configure and control website logic.

These tools not only allow you to create unique designs, but also to implement complex requirements in terms of functionality and data flows. But how exactly do these tools work together? And how can you fully exploit the potential of TYPO3 templating?

In this article, you will learn how Fluid and TypoScript revolutionize your design options and why TYPO3 templating is an indispensable tool for modern web projects. Discover how to achieve maximum control and flexibility – from structuring your content to implementing appealing designs.

A TYPO3 development company can provide you with the best support for templating your website.

Choosing the right e-commerce platform is one of the most critical decisions for your online business. Should you opt for a cloud-based solution like Shopify, which promises simplicity and quick implementation? Or would an On-Premise platform like Magento, offering full control and flexibility, be more suitable?

With the rapid digitization of commerce, every business faces the challenge of selecting a platform that not only meets its current needs but also aligns with its long-term growth plans. A Gartner study revealed that over 60% of businesses prefer SaaS-based solutions, while On-Premise platforms continue to be the go-to choice for highly customized and complex operations.

In this comprehensive article, we’ll compare Shopify and Magento, examining their scalability, cost, customization capabilities, and overall usability. By the end, you’ll have a clear understanding of which platform aligns best with your business goals.

In today’s digital world, where user-friendliness is a critical factor for product success, usability testing has become indispensable. Companies and web designers who focus on meeting the expectations and needs of their users achieve significantly better results. Studies show that 70% of online businesses fail due to poor usability. An intuitive design is more than a competitive advantage; it can be the deciding factor between success and failure.

Usability testing is a key component of the UX design process, as it identifies potential problems and ensures that the final product is tailored to its target audience. This article explores the essential role of usability testing in the UX design process and outlines the methods and tools that make usability testing effective.

Web design has a deeper effect on us than many are aware of: colors, shapes and layouts trigger unconscious reactions and can be crucial in determining whether we feel comfortable on a website or leave it quickly. Colors appeal to emotions, typography conveys a certain mood and the layout determines how intuitively a page can be used.

The importance of these psychological principles goes far beyond pure design. Companies that want to successfully appeal to users rely on psychologically well-thought-out elements to create trust, spark interest and motivate users to take action. Whether it's the soothing blue on financial websites that creates a sense of security or dynamic reds that draw attention to certain areas, every design decision has its purpose.

In this article, you will learn how colors, fonts and layouts influence our behavior and how modern technologies such as artificial intelligence and 3D elements are revolutionizing web design. With inspiring examples, we show how psychologically sound designs improve the user experience and which current trends, from maximalist color schemes to sustainable designs, are setting the tone today.

A web design agency can offer you professional advice on this.