How to find the best Shopware agency for your online store

What is a Shopware agency?

A Shopware agency is a specialized service provider that supports companies in the planning, implementation, and further development of online shops based on the Shopware system. Unlike general e-commerce development companies, the focus here is specifically on working with Shopware, a modular, powerful shop system that is particularly suitable for individual and scalable projects.

Technological basis: Shopware

Shopware is an open-source shop system developed in Germany that is known for its flexibility, modern architecture, and high adaptability. The system is based on an API-oriented structure and also enables the use of headless commerce approaches. Thanks to its modular architecture, functions can be expanded or adapted as needed. At the same time, the backend offers a user-friendly interface for editors and shop operators. In addition, there is an active developer community that ensures regular updates and further developments.

Role and services of a specialized Shopware agency

A Shopware agency knows the technical and strategic requirements associated with using this system. It supports companies in designing the shop architecture, developing individual templates and extensions, and integrating third-party systems such as ERP, PIM, or CRM. In addition, it supports complex migration projects, such as the switch from Shopware 5 to Shopware 6.

In addition to technical implementation, the agency also takes on tasks in the areas of usability, performance optimization, and strategic development. This ensures that the online shop is not only functional, but also sustainable and future-proof. A Shopware agency sees itself as a long-term partner for companies that want to expand their e-commerce professionally.

What services does a Shopware agency provide?

A Shopware agency provides all the services required for the successful setup, operation, and further development of an online shop based on Shopware. The scope of services ranges from strategic planning and design to technical implementation and ongoing support.

Strategic consulting and conception

At the beginning of a project, the agency analyzes the business goals and defines a viable e-commerce strategy together with the client. This includes selecting the appropriate Shopware edition, determining the system architecture, and planning individual functions, interfaces, and workflows. The goal is to create a solid foundation for the entire project.

Design and user experience

The visual appearance and user experience play a central role in the conversion rate. Shopware agencies design user-friendly, responsive, and brand-appropriate shop designs. In doing so, they take into account both functional requirements and the expectations of the target group. The result is well-thought-out templates that fit seamlessly into the company's brand world, both visually and technically. Even though Shopware agencies have this expertise, it is sometimes worth hiring a UX design agency to design the best possible user experience for your online shop.

Development and integration

The technical implementation focuses on the individual development of the shop system. The Shopware agency creates customized templates, extensions, and plug-ins, adapts standard functions, and implements interfaces to external systems such as merchandise management, PIM, ERP, or payment providers. Even complex requirements such as headless commerce or multichannel strategies can be implemented on this basis.

Migration and relaunch

The Shopware agency supports companies that already use an existing shop solution with migration, for example from Shopware 5 to Shopware 6 or from other shop systems such as Magento or Shopify. Data, processes, and designs are transferred in a structured manner and adapted to the new system logic. A planned relaunch also includes test and go-live phases to ensure a smooth transition.

Operation, maintenance, and optimization

The collaboration does not end after the launch. Many agencies offer long-term support packages. These include technical maintenance, performance optimization, troubleshooting, and further development of the shop. Support in day-to-day business and training for internal teams are also often part of the service offering.

This comprehensive approach enables a Shopware agency to provide holistic support for e-commerce projects, from the initial idea to ongoing operation.

What specializations do Shopware agencies offer?

Shopware agencies differ not only in their size or experience, but also in their professional and technical focus. Depending on their orientation, they offer specific specializations that are tailored to specific industries, business models, or requirements. These specializations play a decisive role in selecting a suitable partner for complex e-commerce projects.

B2B commerce and customized business processes

A common area of specialization is B2B commerce. Here, the focus is on implementing online stores with complex pricing logic, customer-specific product catalogs, customized approval processes, or role-based user rights. Agencies with B2B experience are familiar with the typical challenges in sales and logistics and implement them accordingly with Shopware.

Multichannel strategies and marketplace connections

Some Shopware agencies focus on the integration of external sales channels. These include Amazon, eBay, and stationary POS systems. The aim is to centrally control different sales channels while ensuring consistent data and processes across all channels. The development of proprietary marketplace solutions based on Shopware also falls within this area.

Internationalization and localization

For companies with a global focus, specialized agencies offer support with internationalization. This includes setting up multilingual shops, integrating country-specific payment methods, taking tax requirements into account, and implementing local legal requirements. A well-thought-out localization strategy is crucial for market success.

Interface and system integration

Another key focus of many Shopware agencies is the development and integration of custom interfaces. These enable seamless connection to existing system landscapes, such as ERP, CRM, or PIM systems. The goal is a consistent data flow without media breaks and a high degree of automation in business processes.

Certified Shopware partners

Shopware itself certifies selected agencies according to specific quality criteria. These partners have proven teams, project experience, and direct access to the Shopware ecosystem. Certification can be an important selection criterion for companies when it comes to demanding projects or industry-specific requirements.

Specializations make the difference between a general implementation and a tailor-made solution. The more clearly the requirements are defined, the more precisely an agency with the right skill set can be selected.

What are the advantages of working with a Shopware agency?

Working with a specialized Shopware agency offers companies numerous advantages, especially if an online store is not only supposed to function, but also be operated strategically and successfully.

The added value comes from technical expertise, industry-specific knowledge, and professional project implementation.

Technical depth and specialization

Shopware agencies have comprehensive know-how about the shop system and its possible applications. They are familiar with the technical intricacies, best practices, and expansion options, enabling them to implement projects more efficiently and in a more targeted manner. This specialization results in solutions that are not only functional, but also scalable and future-proof.

Efficient project implementation

A structured project workflow ensures predictable results. Agencies bring proven methods to the table, from requirements analysis and development to go-live. Standardized processes and transparent communication ensure that budgets, timelines, and quality are reliably adhered to. This significantly reduces internal effort and risks on the customer side.

Access to the latest technologies

Thanks to their close connection to the Shopware ecosystem, specialized agencies are always up to date with the latest technical developments. They implement new features early on, test beta versions, or develop their own extensions. Companies benefit from quick access to innovations without having to build their own technical team.

Sustainable support and further development

A good Shopware agency supports the project beyond its launch. It takes care of maintenance, analyzes user behavior, optimizes loading times, and adds new features to the shop. This ensures that the platform remains powerful and grows with your business requirements. A competent contact person is also available for support requests or technical problems.

Strategic partner instead of pure service provider

An experienced agency thinks beyond the technical implementation. It understands the customer's business goals, contributes ideas for conversion optimization, and supports the strategic development of digital sales. This holistic perspective makes the collaboration valuable in the long term.

Especially with complex e-commerce projects, it pays to rely on experienced specialists. Investing in a Shopware agency not only ensures the successful completion of the project, but also lays the foundation for sustainable growth in online retail.

11 selected Shopware agencies on Feedbax

The search for the right Shopware agency often begins with a fundamental question: Who has the right expertise, the necessary experience, and a convincing portfolio of services? Our platform, Feedbax, supports companies in this decision by providing transparent information about qualified agencies, including reviews, project insights, and technological focus areas.

On Feedbax, you will find a large number of specialized Shopware agencies. The following eleven providers are among the best-rated and most visible partners on our platform:

1. Ingold Solutions

Ingold Solutions is an owner-managed Shopware agency based in Berlin that offers well-thought-out, scalable solutions in the areas of development, design, optimization, and managed hosting. They implement projects reliably and at fair conditions with leading e-commerce platforms such as Shopware, Magento, and Shopify.

The Berlin-based agency strengthens its Shopware development with a certified team of experts that is recognized as an ISO-certified agency and Adobe & Solution Partner. They use modern technologies such as Shopware, Magento, and Shopify to develop user-friendly and high-performance online shops.

Services in the Shopware area:

• Development of high-performance and user-friendly online shops
• Optimization of existing Shopware setups
• Integration of ERP systems and extensions
• Managed hosting on Microsoft Azure for maximum performance and security
• Post-launch support and long-term maintenance
• Consulting and customization for B2C, B2B, and D2C business models

2. LimeSoda Interactive Marketing

LimeSoda Interactive Marketing from Vienna is your Shopware agency with real rock ‘n’ roll spirit. Since 2002, the team of around 50 has been developing creative and technically impressive Shopware solutions that inspire brands such as UNICEF and Rewe. Personal, professional, and experienced—at LimeSoda, your project simply feels right.

The agency strengthens its Shopware development with many years of experience and expertise, having been one of the most successful digital agencies in Austria since 2002. They offer comprehensive support by providing all services, from concept and design to technical implementation and marketing, from a single source, which increases efficiency and quality.

Services in Shopware

• Development of customized Shopware online shops
• Optimization of existing Shopware shops
• Integration of ERP systems and third-party solutions
• Cross-selling and up-selling solutions
• User-friendly web design for all end devices
• Technical support and maintenance for Shopware solutions
• Implementation of marketing and advertising measures to increase visibility and conversions

3. Riegg & Partner intercorp.

Riegg & Partner intercorp. is one of the Shopware agencies that goes far beyond standard solutions. For over 25 years, the interdisciplinary team of IT architects, mathematicians, and UX/UI experts has been guiding medium-sized companies through the digital transformation. intercorp's particular strength lies in its ability to implement complex requirements in a comprehensible and personalized manner. It is not without reason that companies such as Danone, Cybex, and Stadtwerke Bayreuth place their trust in this multi-award-winning agency—it is not just technology that counts here, but above all people.

Customer satisfaction is at the heart of everything they do, as evidenced by their proven track record in customer service and continuous improvements based on user feedback. They also integrate innovative AI technologies to make their Shopware platforms more efficient and adaptable.

Services in Shopware

• Development of customized e-commerce solutions
• Implementation of individual intranet solutions
• Integration of AI chatbots for customer service
• Development of CRM systems
• Optimization of internal order and return systems
• Consulting in process analysis and web security

4. nvii-media

nvii-media is an experienced full-service agency that has been developing modern websites, online shops, and comprehensive marketing strategies since 2007. With a dedicated team of 18 employees, they offer creative and technical solutions from a single source, providing their customers with a competent partner for all aspects of web development and online marketing.

nvii-media is an excellent choice for your Shopware project, as they offer customized solutions and use modern technologies to create user-friendly, powerful online shops. Their proven customer satisfaction and commitment to excellence make them a reliable partner for the success of your e-commerce venture.

Services for Shopware development

• Shopware development: Customized online shops with Shopware tailored to your specific requirements.
• Design and branding: Creation of appealing user interfaces and corporate designs to strengthen your brand.
• Search engine optimization (SEO): Optimization of your online shop for better visibility in search engines.
• Performance optimization: Ensuring a fast and smooth user experience on your website.
• Plugin integration: Customization and implementation of extensions for additional functionality.

5. Kenner Soft Service

Kenner Soft Service is a trusted Shopware agency with expertise in developing e-commerce solutions. The company operates internationally in countries such as Ukraine, Germany, the US, and Taiwan. With over 50 experienced specialists, Kenner Soft supports leading technology innovators in developing successful software products in a wide range of industries.

Kenner Soft Service GmbH offers several compelling reasons why they are the right choice for a Shopware store.

Strengths in Shopware projects

• Experienced team: With over 50 specialists, they offer in-depth expertise in software development, including eCommerce solutions.
• Successful projects: Their case studies showcase successful implementations, such as the product configurator for Ankermann Computer, which modernized the website and enabled process automation.
• Innovative approaches: The use of artificial intelligence and graph databases to automate product configurations increases efficiency and accuracy.
• Committed collaboration: They place great value on close cooperation with their customers to create tailor-made solutions.
• Continuous improvement: The modern Shopware 6 shop system enables regular updates and functionality improvements.

6. J&J Ideenschmiede

J&J Ideenschmiede is a Shopware agency that combines personal advice with technical expertise. The development team based near Hamburg focuses on tailor-made e-commerce solutions without complicated technical jargon. Customers such as idealo and Check24 appreciate the direct communication and high quality of their Shopware shops.

J&J Ideenschmiede GmbH has received consistently positive customer reviews and is valued for its professionalism, solution-oriented approach, and excellent customer service.

Services in Shopware development:

• Development of customized Shopware shops
• Integration of third-party plugins
• Creation and optimization of interfaces between Shopware and other systems such as Afterbuy or Shopify
• Consulting and technical support for migration from Shopware 5 to Shopware 6
• Development of individual functions and customizations in Shopware
• Maintenance and support for existing Shopware solutions
• Implementation of e-commerce strategies for process automation

7. signundsinn

signundsinn is one of the Shopware agencies that intelligently combines technology and brand management. With fast response times, transparent communication, and individual support, the team focuses on tailor-made e-commerce solutions. Companies in industry, retail, and medical technology in particular benefit from their expertise in Shopware. If you are looking for a Shopware agency that values efficiency and personal advice, you have come to the right place.

5 reasons why you should hire this Shopware agency:

1. Committed collaboration: Signundsinn sees itself as a partner on equal footing and works closely with its customers to optimally meet their individual needs.
2. Fast response times: A guaranteed response time of 15 minutes ensures that issues are dealt with quickly – a real plus for fast-paced projects!
3. Technical expertise: The team has extensive experience in connecting complex systems and offers tailor-made solutions for e-commerce challenges.
4. High customer satisfaction: Top ratings in communication and implementation prove the high quality standards and satisfied customers.
5. Transparent pricing: Fixed hourly rates and transparent calculations ensure that customers are always in the picture and retain control over their projects.

8. Seven Bytes Media

Seven Bytes Media is one of the Shopware agencies that combines e-commerce with performance marketing. Based in Winnenden near Stuttgart, the team develops high-performance online shops that not only look good but are also optimized for top search engine rankings. Companies looking to scale their shop and strengthen their brand benefit particularly from the agency's strategic approach.

Services as a Shopware agency

• Planning, design, and implementation of measures to digitize business models
• Creation of sophisticated websites and online shops
• Search engine optimization (SEO)
• Planning and implementation of online marketing strategies
• Acquisition of new customers and employees
• Branding, design, and photography (e.g., logo, flyers, banners)
• Social media marketing (e.g., Facebook & Instagram ads)

9. w3work

w3work is an award-winning e-commerce agency that helps companies achieve more conversions, customers, and revenue. Based in Oederan, the experienced team offers comprehensive Shopware services – from conception to optimization. The combination of performance optimization, conversion strategies, and online marketing makes w3work a strong partner for digital success. Thanks to an hourly rate of €75–99, companies receive professional support at fair conditions.

Strengths for Shopware projects

• Many years of experience: w3work has been an active Shopware partner since 1998 and has extensive knowledge in the implementation and optimization of e-commerce projects.
• Customized solutions: The agency offers tailor-made services in the areas of marketing, design, and development that are tailored to the specific needs of its customers.
• Successful customer projects: w3work has a proven track record of significantly increasing its customers' sales, such as at Naturbrennstoffe Kretschmann, where sales increased by an average of 35% annually.
• Comprehensive marketing expertise: The agency is proficient in various marketing strategies to maximize the visibility and success of online shops.
• Flexible team: A young and dynamic team has up-to-date knowledge of social media and modern marketing techniques.
• Transparent communication: Positive reviews highlight the ability to reach the agency's contact persons at any time.

10. milkycode

milkycode is an experienced Shopware development agency that has been implementing tailor-made e-commerce solutions for over 20 years. Whether for start-ups or major brands such as Fressnapf and Vodafone, the team develops high-performance Shopware shops with a clear focus on quality and user-friendliness. In addition to technical implementation, milkycode also offers web design, hosting, and online marketing, providing customers with comprehensive support from a single source.

Why choose milkycode GmbH for Shopware development?

• Extensive experience: milkycode has over 25 years of experience in software development and has completed more than 250 successful projects, primarily in e-commerce.
• Expertise in Shopware: They specialize in developing online stores based on Shopware, which means they use the best practices and technologies in the industry.
• Customized solutions: milkycode offers custom programming that ensures tailor-made solutions for your specific requirements.
• Excellent team: Customers often highlight the high level of expertise and personal support provided by the dedicated team, who always strive to bring their customers' visions to life.
• High customer satisfaction: With consistently positive reviews (5/5 stars), customers are extremely satisfied with the quality, planning, and collaboration.
• All-in-one service provider: In addition to Shopware development, milkycode also offers web design, SEO, digital marketing, and web hosting, so you have a single partner for all your digital needs.

11. maexware solutions

At maexware solutions GmbH in Freiburg, your Shopware project is in good hands. As a personal and dedicated Shopware agency, the team develops solutions that are tailored to your needs. Thanks to direct on-site support in Freiburg, you always have competent contacts at your side. Here, technical know-how meets genuine team spirit.

The Shopware agency has received consistently excellent reviews from its customers and is praised for its flexibility, professionalism, and technical expertise.

Here are some of the most important services for Shopware projects:

• Shopware development: Tailor-made solutions for creating and customizing online shops based on the Shopware platform.
• Plugin development: Development of individual plugins and modules to extend the functionality of Shopware shops.
• Third-party system integration: Connection of ERP, CRM, and PIM systems for seamless business processing.
• Shop maintenance and support: Ongoing maintenance and technical support to ensure smooth operation.
• Migration to Shopware: Support for moving existing shops to the Shopware platform, including data migration.
• User experience optimization: UX/UI optimizations to improve usability and conversion rates.
• SEO optimization: Optimization of Shopware shops for search engines to increase visibility.
• Project management: Comprehensive planning and coordination of Shopware projects to ensure that all requirements are met.