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Cuddly red noses on digital paths
How Köhler Kunsthandwerk survived the coronavirus crisis
Company presentation:
The cuddly figurines from the Köhler Kunsthandwerk manufactory have become firmly established in the Erzgebirge arts and crafts scene over the past few decades. The red-nosed Santas, friendly well-wishers and round goblins are at home in numerous living rooms and have long been known beyond their home region. Behind these unmistakable originals is a manufactory that puts its heart and soul into creating elaborate handicrafts. Founded in 1989 by Björn Köhler, the creator of the figurines, it is now an established, solid and family-friendly company with a good 40 employees.
The company Köhler Kunsthandwerk has been working in partnership with w3work for 10 years. A digital marketing strategy has been developed and perfected together since 2011. The successful cooperation was characterized by the fact that marketing goals were jointly developed, discussed and systematically implemented year after year. As a result, Köhler Kunsthandwerk already had a powerful partner store, search engine advertising measures and its first points of contact with social networks before the coronavirus crisis. Building on this basis, advertising measures were scaled up and intensified at very short notice when the pandemic began. At the heart of this was the desire to use digital media to contact target groups that could not be reached due to business closures and the loss of markets and to encourage them to buy the products.
The following measures were used for this purpose:
Combined with the SEO strategy that had already been implemented, these activities made it possible to almost compensate for the Corona-related loss of sales and to significantly increase the turnover of the web store.
KÖHLER KUNSTHANDWERK ABOUT W3WORK
We chose w3work as a partner for the implementation of our web presence years ago mainly because of the physical proximity and short distances. We quickly realized that this decision was also the right one in other respects: cooperation at eye level, contact persons available at all times, a fair and transparent cost model and much more are advantages that we have not wanted to do without since then. So it was only logical to place the implementation of our store in the hands of w3work as well: with success, in our opinion. Our turnover has increased many times over in just a few years - and especially in the crazy coronavirus year 2020, we were able to count on the agency's support at all times, so that we could concentrate on manufacturing our beautiful products with a clear conscience.
Björn Köhler | Managing Director Köhler Kunsthandwerk GmbH & Co.KG
FAZIT
Shopping has been increasingly digital for years. The coronavirus pandemic has given this digitalization a special boost. Due to the closure of retail and wholesale stores, consumers are switching to e-commerce. The use of intelligent online marketing allows store operators to make their own online store known to as many consumers as possible and significantly increase sales. Even with the end of the pandemic, changing shopping habits will remain and continue to boost business via the web store.
Contact the service provider and receive an appropriate offer in a timely manner.
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| STARS | PERCENTAGE | DISTRIBUTION |
|---|---|---|
| 5 Stars | 82.4% |
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| 4 Stars | 5.9% |
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| 3 Stars | 0% |
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| 2 Stars | 5.9% |
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| 1 Star | 5.9% |
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Our collaboration with w3work was characterized by professionalism and efficiency. Our goal was to redesign our online store and optimize its user-friendliness. Thanks to their in-depth expertise and comprehensive support in the areas of store management and SEO, our expectations were exceeded. The improved product presentation now allows our customers to more clearly understand availability and variants. We were particularly impressed by the comprehensive support. The team provided continuous support, communicated proactively, and demonstrated exemplary commitment. Thanks to w3work, our online presence has become more modern, user-friendly, and effective. We look back on the results with pride and are already looking forward to future collaboration.
Quick help when things go wrong! Always friendly and solution-oriented employees. w3work is always open to new ideas and covers all areas that an online retailer needs. 👍
I have had the pleasure of working with w3work as a freelancer since 2018 and would like to share my very positive experience. I am very impressed by w3work's customer-oriented approach. The agency puts its heart and soul into developing individual solutions for its clients and supports the implementation professionally and efficiently. The team always keeps its finger on the pulse and develops marketing concepts that bring real added value. Another plus point is the open and cooperative working atmosphere at w3work. As a freelancer, I am always a full member of the team. My ideas and suggestions are heard and valued, which creates a very motivating working atmosphere. The perfect environment for creativity and personal development! I can unreservedly recommend w3work to companies looking for a reliable and innovative online marketing agency.
Highly recommended! I wish you a successful 2025.
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I cannot access the website. (w3work) So far I was satisfied, but today of all days... Normally most bookings are made via the website today! There is no emergency number to reach someone! The ads don't give any information either! Something really needs to change.
The collaboration with your team was trusting, friendly and extremely effective right from the start. You not only helped us to make our umbrella brand better known and more successful, but also worked with us to establish three sub-brands. The resulting websites with optimized quote request forms and your services for SEO optimization have helped us to receive significantly more inquiries. Thanks to the reliable and friendly partnership with you, our company has grown to become the market leader and a synonym for corresponding search queries. Your work has not only met our expectations, but far exceeded them. Thank you for everything!
Dear Alexander, Thank you so much for your wonderful feedback! We are particularly proud that the optimized websites and our SEO services have helped your company to receive more inquiries and ultimately achieve market leader status. Thank you for the trust you have placed in us and the friendly cooperation! We look forward to many more successes together.
This content of this review is only accessible to registered or logged-in users. Please register for free to gain full access to all content on our platform. After you register and log in, revisit this page to read the unlocked content. Additionally, once registered, you can fully browse our directories, gaining free access to all company profiles, structured favorites lists, and inspiring case studies.
Competent team with a sophisticated price/performance ratio.
Unfortunately, there was a misunderstanding regarding the services included in our webshop maintenance packages. As it is very important to us to meet our customers' expectations, we spoke to Ms. Otto about the reasons for her assessment. After all, our aim is for our pricing and services to be clear, transparent and at eye level, rather than "sophisticated". We regret the misunderstandings and have used Ms. Otto's suggestions to further improve our processes and avoid such discrepancies in the future.
M8 has been cooperating with w3work since 2021. What's so much fun about it is that there are so many wonderful and friendly people working at w3work who care so much about helping customers move forward in e-commerce. This also means that w3work does a lot for the region, has many customers in the region and looks after them with passion. Our cooperation is based on honesty, trust, reliability and mutual appreciation. Thus, not only M8 and w3work benefit from each other, but especially our customers from a lot of expertise and experience. Thank you dear team of w3work. I hope we can continue to find solutions for our customers together for a long time.
