Rotgar

Rotgar shows law firms, clinics and other regulated organizations where prospective clients discover them—whether through Google Search, Google AI Overviews, ChatGPT or Gemini. We examine the questions people ask while deciding who to work with, track whether your organization features in the responses, and reveal which rivals are cited or suggested instead. We then rank the strongest opportunities by location and service area. Every report distinguishes verified findings from estimates based on models, then turns them into a practical, prioritized plan. Our recommendations are assessed against your website’s current content and technical foundations, making it clear what is performing well, what needs attention and what to tackle first. Audits rely on public information as standard. If more accurate first-party insights are needed, Google Search Console can be linked with read-only permissions. An NDA is available on request. Founded in 2011 by Evgeniy Yudin, who has worked in SEO since 2008, Rotgar brings together technical SEO, content planning, local search and AI search visibility for regulated, multilingual markets. Start with an audit on its own—there’s no requirement for an ongoing retainer. Implementation help can be arranged separately.