Profile Overview
About Nothing
Nothing (NTHG) is a Paris-founded influencer marketing studio for TikTok and Instagram, launched in 2020 by Celian Ghelid. Drawing on a vetted community of 500+ creators, we help brands and music labels launch organic, high-velocity campaigns built to spread. Since day one, Nothing has delivered 1,500+ campaigns and driven more than 5 billion organic views for clients such as Disney, Sony Music, Universal Music, Warner Music, L'Oreal, Xiaomi, Prime Video, Ticketmaster, and Deezer. Our work spans two focus areas: Brand Marketing, covering launches, awareness, and conversion, and Music Marketing, covering releases, artist breakouts, and catalog activation through music.nthg.fr. We combine data-led creator selection, an organic-first mindset, and the ability to turn TikTok sounds and Instagram formats into moments with real cultural reach.
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Locations
Services
- Content Marketing: 9 %
- SEO: 5 %
- Branding: 9 %
- Social Media Marketing: 5 %
- Advertising: 18 %
- Direct Marketing: 9 %
- Pay Per Click: 9 %
- Conversion Optimization: 9 %
- Digital Marketing: 27 %
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