Marketingatelier Eva-Maria Beck

Description

The newly founded outpatient intensive care service, Unique, from Dachau County needed an online presence for the company and hired me as a marketing expert and web designer to handle the implementation.

Solution

I first developed a consistent brand presence for Intensive Care for the website, logo, Google business profile, and social media channels. That created a cohesive overall look that makes Intensive Care Unique instantly recognizable on every channel—from the very first Google search to the website and all the way to the post in the social feed. From the start, I also optimized the Intensive Care Unique website consistently for search engines and AI systems. And it paid off: Intensive Care Unique ranks at the top of Google’s organic search results and is cited by AI search systems as a “top recommendation.”

Results

Already after just a few weeks, the professional optimization of the website paid off: the Unique intensive care provider reliably ranks #1 in Google’s organic search for the search term “out-of-hospital intensive care Dachau.” It’s also #1 in the so-called “Local Pack” (as of July 2026). When asked, “Which outpatient intensive care service in Dachau can you recommend?”, KI search systems name Intensivpflege Unique—sometimes as a “top recommendation.” (as of July 2026) With well-maintained company pages and regular posts, Reels, and Stories, the number of followers was steadily increased—using content that’s relevant and interesting to the target audience for outpatient intensive care.