Service providers ranking among the top 20 in our directories are awarded our Top Vendor recognition for the respective directory.
Beratung rund ums Online Marketing ⇒ SEA ☆ SEO ☆ Content Marketing ☆ Social Media ⇒ Ihre Online Marketing Agentur aus Hamburg.
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We see teamwork as an interactive collaboration from which synergies arise - individual skills merge with individual abilities to create combined expertise. An open feedback culture is central to this. Passionate, informal, transparent and excellent: these are the values that guide us through your customer project together, solution-oriented and successful.
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With a strategically designed Google Ads campaign and continuous optimization, Hanseranking achieved a significant increase in sales and efficiency for MOTION SPORTS, without additional costs. The collaboration was described by the client as professional and goal-oriented, with additional expansion of social media consulting.
A new Performance Max campaign was set up as a central tool that makes optimum use of all Google placements - in particular the Shopping Network, YouTube and Display. The product data feed was continuously optimized to highlight fitness customers relevant characteristics such as weight and resilience. The bidding strategy started with "maximize conversions" to promote entry-level products such as dumbbells and yoga mats. The strategy later changed to "maximize conversion value" to promote high-priced equipment such as treadmills and cross trainers. Regional and time-based targeting as well as targeted A/B tests and budget stability rounded off the strategy.
Through consistent optimization, sales increased by more than 200% within a year. At the same time, the ROAS rose from 1800% to 3200% per month, while the budget remained constant. This increase in efficiency was also reflected in the monthly reports, which transparently presented all relevant KPIs to the customer in detail. The budget was increased in a targeted manner, particularly during seasonal peak periods such as Black Friday and Christmas, in order to leverage additional sales potential.
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| RATING | PERCENTAGE | DISTRIBUTION |
|---|---|---|
| 5 stars | 85.5% |
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| 4 stars | 1.2% |
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| 3 stars | 0% |
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| 2 stars | 0% |
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| 1 star | 13.3% |
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I received a consultation in less than an hour, condensed to the key points that really matter. Friendly and customer-focused.
Good day, Mr. Graf, thank you very much for your positive review. We’re glad to hear you enjoyed our consulting. Your Hanseranking team
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We hired Hanseranking GmbH to manage our Google Ads campaigns, but unfortunately we’re very dissatisfied with the service provided. From early on during the collaboration, we encountered significant issues. After the campaign launch, our revenue did not change exponentially despite the increased ad budget. In addition, the campaign setup did not, in our view, reflect the agreements that had been made. What was especially critical was the conversion tracking, which never worked correctly throughout the entire engagement. As a result, we were unable to reliably measure the campaign performance. We also noticed that most of the shortcomings were neither identified nor communicated by the agency itself—we had to raise them as the customer. We largely missed proactive feedback or proposed solutions from the agency. In addition, we did not receive the agreed reporting on a regular basis. The first report was only provided after multiple follow-ups, and it was then not reviewed with us together. Overall, we found the communication to be insufficiently proactive, with feedback typically only coming after we asked. Agreed meetings were also rescheduled multiple times. Moreover, the points of contact were changed repeatedly, so we had to essentially start over again and again. Because of these issues, we terminated the contract for cause already during the ongoing collaboration, as we felt the trust had been fundamentally damaged. However, an early termination of the contract was not accepted. What’s particularly disappointing is that the faulty conversion tracking continued even after the contract ended and was only corrected by another agency that we engaged ourselves. For six months of collaboration, we paid roughly €5,000 in agency fees—on top of the costs for Google Ads. Based on the results and what we consider to be incompletely delivered or inadequate services, we feel the value for money was insufficient. We engaged the agency to reliably outsource this area and to free up our time. Instead, we had to continuously deal with errors, follow-up questions, and monitoring the work ourselves—so in the end we had more time and cost than before the collaboration began. Overall, our experience was not satisfactory. For that reason, we unfortunately cannot recommend working with this agency.
Hi Tobias, thank you very much for your detailed feedback—even if it leaves us thinking. We’re truly sorry that the collaboration didn’t meet your expectations. We would have hoped for a different outcome as well. Especially since some of the points you described don’t match the way we had agreed to work together in advance. We’d like to discuss with you how it could have come to that. We know that communication is crucial in any collaboration—and that’s also reflected in our mostly positive reviews. So it really disappoints us that the collaboration couldn’t be continued. We appreciate you taking the time to share your experiences with us. We’ll use your feedback to keep improving. Best regards, Your Hanseranking Team
I’ve only had positive experiences with Hanseranking GmbH. Their work is consistently high-quality, and I feel confident I can assess it accurately on a professional level. We’ve been working together for over a year now. I’d especially like to highlight the personal side of the collaboration: they’re always accommodating, easy to reach, and a pleasure to communicate with. Overall, I can clearly recommend them.
Here’s how I would word the review: On Friday, I had a free consultation regarding our Google Ads account and was very pleasantly surprised. Mr. Chraiet structured the consultation in a clear, understandable, and practical way. In a short amount of time, he identified a lot of specific optimization opportunities that are immediately relevant for us, and that I’m now planning to implement soon. That kind of clarity, expertise, and proactive approach is exactly what I would have wanted from our previous SEA support. If the opportunity comes up again at a later date, we would be very happy to reach out to Hanseranking with our Google Ads account. I can highly recommend Hanseranking and the consultation by Mr. Chraiet. Thank you very much for the helpful insights—I’d be glad to work with you again.
I had a really pleasant consultation interview yesterday, and it left me with a very good impression of Hanseranking. Prepared and easy to understand, Mr. Bouarmbane analyzed the current status of our Google Ads activities and offered clear, well-founded suggestions for improvement. He pointed out what was already good, as well as what was unnecessary or incorrect. He also fairly discussed the expected advertising and agency costs—without putting any pressure on me in any way. Really great—I can definitely imagine working with this agency.
Interesting webinars—short and informative
Thank you so much for the very thorough consultation and for your patience.
Excellent customer support with real added value! Thanks to Hanseranking’s consulting, we were able to optimize our Google Ads, increase clicks, and still lower our costs—many thanks for that!
At Hanseranking, we have a dedicated team that stays on top of things with drive, and our contacts are always reachable. We also know that positive results don’t just fall from the sky—we’re still patiently waiting for the results over the coming months.
