Profile Overview
- Minimum Budget
- > €1,000
- Company Size
- 1
- Founding Year
- 2026
- Case Studies
- 1
- Spoken Languages
- Deutsch (German), English (English), Italiano (Italian)
About Expandia
Expandia is a social media agency based in Frankfurt am Main, working with restaurants, cafés, and small businesses. We don’t chase trends. A trend might get you a few days of views, but afterward your account is just as quiet as before. We build accounts that grow over time and fit your business. Every day, we use our own tools to find and analyze 100 Reels and TikToks. That shows us what really works for small businesses: people love watching other people. The owner, the team, the craft, the regulars. That’s how we create recurring video series your guests recognize and look forward to. First, we get to know your business: what makes it different and who your guests are. Then we research what’s working right now in your industry and among your competitors, and turn it into video ideas and scripts. We come by with a camera and take care of everything afterward: editing, captions, and posting. We review every video to see what resonated, what didn’t, and how to make the next one better. At the end of each month, you’ll see exactly what your videos have achieved. Founded by Paolo Aledda in Frankfurt.
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Cono Russo PDFProjects
Over 200K in 9 days
Case Study by Expandia
Description
A morning at the gym, a camera, and a quick edit for Frankfurt boxer Cono. Plus clips from the same shoot. Together, they racked up over 200,000 views on TikTok and Instagram in nine days. Watch the video: https://expandiacontent.com/projekte/cono
Challenge
People in Frankfurt know Cono, but not as the boxer he is: serious, disciplined, a fighter. Online, he was better known for memes. Before his first professional fight, he wanted a video that showed a different side of him.
Solution
Before the shoot, we used our own tools to research which boxing movies were currently playing. Then we spent a morning at his gym in Frankfurt: sparring, his trainer’s focus mitts, a camera, 162 clips. We turned it into a short edit—dark, hard side lighting, few words—and posted it with subtitles on TikTok and Instagram.
Results
The edit: 112,100 views and 11,300 likes on TikTok, plus 8,362 views on Instagram. Then four clips from the same shoot: 26,700 and 7,296 views on TikTok, and 33,400 and 14,700 on Instagram. That’s 202,558 views total, counted on October 14, 2026, nine days after the first post. The numbers keep climbing.
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Team
Behind Expandia is Paolo Aledda. He founded the agency in Frankfurt and is personally involved in every project: from the initial conversation to the shoot and the final edit. He edits every video himself. He’s automated everything that can be automated, even building custom workflows that, for example, find and analyze 100 Reels and TikToks every day. That leaves him time for what matters: your videos. You won’t be passed from person to person—you’ll work with someone who knows your business. Paolo speaks German, English, and Italian.
