dietz.digital

Background What does your company do and what is your area of responsibility?

acáo GmbH sees itself as an innovator in the fast-moving consumer goods (FMCG) sector with a strong focus on sustainable food and beverages for the drugstore trade. We also sell environmentally friendly, plastic-free everyday products in e-commerce under the Wildbär brand. As Managing Director of acáo GmbH, I am responsible for the strategic direction of the company, brand development and the overarching coordination of product, sales and digital projects, among other things.

Challenge What were the project goals?

The aim of the project was a comprehensive relaunch of our company website, including a new online store. Up to this point, each of our products had its own brand website - a strategy that made sense at first, but in the long term led to a high administrative burden and made brand communication more difficult. In addition, the overall appearance was no longer consistent and no longer met our standards of professionalism and brand strength. Our aim was therefore to create a central website under the company name that clearly reflected our brand world and on which all products could be clearly presented and sold directly. Technologically, the solution was to be based on WordPress and WooCommerce to ensure maximum flexibility and easy maintenance. It was also important for the new platform to be ads-capable so that we could build targeted marketing measures on it.

Solution Why did you select this service provider over others?

For us, regional cooperation is always an advantage - even if we are not exclusively committed to Wiesbaden, the Rhine-Main region is particularly important to us as a location. During the selection phase, we specifically contacted service providers and looked to see who would provide competent and prompt feedback. This was already an exclusion criterion for many potential partners. dietz.digital convinced us with their fast, structured and substantive feedback. In combination with their solution-oriented approach and clear interest in our project, it quickly became clear to us that this agency was the right fit for us. We always carry out a kind of tender process when selecting new suppliers or partners - dietz.digital clearly stood out positively here.

Please describe the provider's project approach.

The project was a completely new start - both visually and technically. There was no existing store structure to build on. The agency offered us a full-service solution: Design, technical implementation, SEO and store integration from a single source. Although we have our own marketing team, our focus is more on product design and packaging. It was therefore important for us to have a partner who could proactively guide us through the process. Dietz.digital did an excellent job of this. There was regular, close coordination in the form of weekly meetings in which we made decisions and evaluated progress together. The collaboration was consistently professional, transparent and goal-oriented.

How many project team members were involved? What roles did they have in the project?

As far as I remember, three key people from dietz.digital were involved: A copywriter who revised our content and optimized it for the web and SEO. A developer who was responsible for the technical implementation of the store and the website. An SEO and e-commerce specialist who took care of the strategic structure and online visibility. From the outset, it was particularly important to us that design and functionality were not viewed in isolation, but that the website was also set up in the best possible way in terms of conversion optimization and search engine friendliness. dietz.digital implemented this very well.

Results What were the measurable outcomes from the project that demonstrate progress or success?

The relaunch was a complete success for us. Sales via the new store have developed very positively, we were able to grow significantly and are still very satisfied with the solution today. It is particularly pleasing that we have not had to make any technical or functional improvements since the launch - the system runs stably and efficiently. One technical highlight was the introduction of a subscription configurator, which our customers can use to put together their individual product subscriptions. This process used to be very manual, but is now fully automated. We can maintain products, content and offers independently - intuitively, without any prior technical knowledge. This saves us an enormous amount of time and effort in our day-to-day business.

Did they deliver on time? How did they respond to your needs?

The set deadlines were met - even though we ourselves were under no great time pressure. Overall, the project was smooth, efficient and extremely instructive, especially in terms of user guidance and UX design. The agency always listened to our feedback in an open, constructive and solution-oriented manner. We particularly appreciate the fact that dietz.digital are not just "yes-men" - they also actively disagreed with us when they thought other solutions made more sense from their professional perspective. This active consulting expertise was a real added value for us.

What impressed you the most about the collaboration?

What impressed us most was the combination of professional expertise and a noticeably positive team culture. The team at dietz.digital is not only very good at what it does, but also works with real joy and motivation. The collaboration was characterized by a good atmosphere, a high level of commitment and clear communication - it was very pleasant and a lot of fun.

What areas can the service provider improve upon?

The collaboration was very positive throughout. One possible addition that we could imagine for the future would be a regular annual check-up or audit. In our view, a short e-mail with a reference to a check at special conditions would be a useful service to ensure that the site is always up-to-date, fast and technically up to date.

Background What does your company do and what is your area of responsibility?

Vality Ventures is a family-run investment holding company. Our goal is the strategic expansion of our group of companies through the acquisition of established, high-growth companies with a clear focus on sustainability. As part of our succession solutions, we offer entrepreneurs flexible models - from immediate to gradual handover - and thus ensure continuation in a future-oriented, family-run group. I am the managing director of the company.

Challenge What were the project goals?

"Energieplan" is a new project within our group. We previously implemented a proof of concept with another agency that focused heavily on SEO. A simple website was created at short notice, but it proved to be an effective lead generator. We then wanted to work with an agency that could go beyond SEO and provide support in the areas of SEA, social media, branding and visibility.

Solution Why did you select this service provider over others?

The decision in favor of dietz.digital was made quickly. The company has been part of our network since 2023, so it was an obvious choice. The collaboration was very constructive and professional right from the start. Compared to the previous agency, they had a much better understanding of our requirements and we were quickly able to develop a common vision of how the project should be approached strategically.

Please describe the provider's project approach.

From the very first meetings, we took a lot of time to define goals, requirements and expectations. On this basis, dietz.digital presented a very structured and detailed project plan - including a roadmap, commercial preparation and initial layout drafts.
This was followed by an implementation phase of around six to eight weeks, during which the team realized the MVP, which we then went live with. Since then, we have been working closely with the project management and the relevant departments - such as social media and content - on a weekly basis. What is particularly positive is that the project management is still involved, maintains an overview and provides immediate support when needed.

How many project team members were involved? What roles did they have in the project?

The project involved employees for project management, visual design, social media campaigns and content creation.

Results What were the measurable outcomes from the project that demonstrate progress or success?

Within just a few months of the PoC, we were able to generate over 100 qualified leads, which resulted in concrete projects. In the meantime, however, the market has changed significantly - particularly due to lower energy prices. We have adapted our strategy and are now focusing on visibility, relevance and credibility instead of short-term conversion. Together with dietz.digital, we defined five KPIs a few weeks ago that serve as the basis for our new direction. Developments to date show that we are on the right track with this approach - dietz.digital has provided us with excellent support both strategically and operationally.

Did they deliver on time? How did they respond to your needs?

All set deadlines were reliably met. Even last-minute change requests from our weekly consultations were implemented quickly. The collaboration was always smooth and solution-oriented.

What impressed you the most about the collaboration?

The collaboration is simply fun. The team is committed, professional and thinks along with you - you notice that at every step.

What areas can the service provider improve upon?

We are very satisfied in all respects and currently see no need for improvement.