Building strong brands. Strategy + creativity.

Crater

Building strong brands. Strategy + creativity.

Profile Overview

About Crater

Based in Madrid and working worldwide, Crater helps organisations shape brands built to thrive in the years ahead. Our team partners with startups, SMEs and established businesses, bringing together expertise in five areas: insight into markets, audiences and competitors; brand direction and positioning; visual, verbal, behavioural and sensory identity; digital products, from UX and design to design systems; and growth, spanning market entry, digital planning, branded content and conversion optimisation. More than 124 projects completed across 23 industries. Certified to ISO 9001.

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Locations


Madrid

Ferraz 120
28008 Madrid (ES)
+34910402825

Services

15%
15%
15%
20%
15%
20%
Please note: The assignment of these data is based on estimates by Feedbax. These benefits are subject to change at any time at the discretion of the provider once it has adopted this company profile.
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Rating Overview


Overall Rating

4.7
13 reviews

Rating distribution

RATINGPERCENTAGEDISTRIBUTION
5 stars100%
4 stars0%
3 stars0%
2 stars0%
1 star0%
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Reviews

Feedbax reviews

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All Reviews


5.0

They developed the website for my startup, providing tools to help us clarify our ideas, since we weren't quite sure what to include. They've been quick and precise every time I've needed to make corrections. I highly recommend them! Plus, they're very approachable.


Comment by Crater

Hi Maru, thank you so much for your review and for trusting us to develop your website. We’re really glad to hear that we helped you clarify your ideas and that everything went perfectly. It’s been a pleasure working with you, and we hope to continue supporting you on future projects. Thank you for recommending us!

Google

5.0

First of all, THANK YOU SO MUCH for making this possible. Working with Cráter has been one of the best decisions we’ve made for the future of our family business. The challenge of creating a new brand for Corona Hotels required an understanding of our history, our values, and our vision for growth, and the team has exceeded all our expectations. From the very beginning, they demonstrated great strategic ability, creativity, and total commitment to the project. Not only did they develop a modern, elegant, and distinctive visual identity, but they also managed to capture the essence of our company and transform it into a strong, cohesive brand ready to compete in an increasingly demanding market. We especially appreciate their professionalism, the quality of their proposals, their attention to detail, and their approachability throughout the entire process. Every decision was thoroughly justified, and every deliverable reflected a deep understanding of the industry and our needs. The final result has been extraordinary. We’ve received a very positive response from our teams, our customers, and our partners, and we feel that Corona Hotels now has an identity that perfectly represents who we are and where we want to go. We unhesitatingly recommend Cráter to any company seeking a strategic partner to build or transform its brand. Thank you, Jose and Guillermo, for your exceptional work and for accompanying us on a project so important to our family and our business. I am confident that we will continue working together to strengthen our brand!


Comment by Crater

It has been a privilege to work with you on such an important project with so much history behind it. From the very beginning, we recognized the potential of Corona Hotels, and working side by side with you has made the result even more special. We’re thrilled to see how well the new brand has been received and to know that we’ve captured who you are and where you’re headed. This is just the beginning, and we’ll be delighted to continue supporting you in whatever lies ahead. Thank you for your trust and for making this so easy.

Google

5.0

We've been working with Crater for years; we've collaborated with them on both branding and website projects. They always do an excellent job, paying close attention to detail and responding to our needs right away. It's a pleasure to work with Guillermo and Jose. We've always recommended them and will continue to do so.


Comment by Crater

Thank you so much, Claudia, for taking the time to write to us. We've come a long way together, and you know we'll always be here for whatever you need. A big hug.

Google

5.0

Thanks to Crater, our company has strengthened its brand and image. They are great partners on our digital transformation journey—creative and outstanding.


Comment by Crater

Thank you so much, Karina and Ernesto. It’s a pleasure to accompany you on this journey with your projects. We’re glad to know that we’re helping to strengthen your brands. Let’s keep going!

Google

5.0

We worked with Crater for one of our website projects and everything - from communication to execution was absolutely professional!


Comment by Crater

Thank you so much for your kind words! It was a pleasure working with you on your website project. We put a lot of thought into every detail so knowing that experience felt seamless on your end is the best feedback we could get. Looking forward to working together again.

Google

5.0

My experience developing my website with Crater was excellent. I turned to them after another company let me down, and working with them was a breeze. They created the design I had in mind and captured my essence 100%. I highly recommend them.


Comment by Crater

Thank you so much for your kind words, María. We know how frustrating it can be to start a project with enthusiasm and have it not turn out well, so we’re really glad you chose to trust us after that experience. From the very beginning, we knew we wanted your website to be a true reflection of you, and seeing that we’ve achieved that is the best reward. It’s been a pleasure working with you, and we hope to do so again in the future.

Google

5.0

We hired this agency for a student recruitment campaign for our new Bachelor’s Degree in Geography, Territory, and Environment at the University of Zaragoza, and the results exceeded our expectations. What we valued most was their ability to understand a “product” that is unconventional in advertising: a college degree, with all that it entails in terms of identity, career opportunities, and value proposition. The concept “Put on your geography glasses” is a good example of that understanding: simple, evocative, and perfectly aligned with what we wanted to convey. Throughout the process, we maintained close communication with the campaign managers, who were always fully available and demonstrated clear judgment in incorporating our suggestions. Highly recommended for projects that require sensitivity toward the client and the ability to translate complex content into effective communication.


Comment by Crater

Thank you very much for taking the time to share such a detailed review, Ana. For us, working with the University of Zaragoza on the launch of the Bachelor’s Degree in Geography, Territory, and Environment has been a particularly enriching project, precisely because of the challenge you mention; communicating a university degree is not the same as promoting a conventional product, and that forced us—in a good way—to listen closely and think carefully. “Put on your geography glasses” was born out of those conversations, and we’re glad it continues to resonate as a reflection of what you wanted and what we needed to convey. The credit is undoubtedly shared. Without your involvement and insight throughout the process, the concept wouldn’t have come together the same way. Comments like yours are what remind us why it’s worth taking the time to truly understand each project before communicating it. Warmest regards.

Google

5.0

We worked with the Crater team to build our brand, XAMA Snacks, from the ground up. The service has been and continues to be outstanding from day one. They understood what we needed and contributed their professional expertise, resulting in a brand guide and website that we’re very pleased with.


Comment by Crater

Thank you so much, Ignacio! It's been a pleasure to work with you on this project from the very beginning. We're glad to hear that the brand reflects what you were looking for and what your customers need. Let's keep it up 🙌

Google

5.0

Working with Crater has been a very positive experience. From the very beginning, they fully understood what I needed and knew how to translate that into a website that truly reflects my approach to my work as a psychologist. In my case, they developed my psychology practice website, and it has been a key tool in helping me attract patients. They were approachable, responsive, and very professional throughout the entire process. I’d especially highlight their ability to listen, propose well-thought-out solutions, and pay attention to detail—something that really makes a difference. Without a doubt, they’re a team you can trust if you’re looking for something done well and with purpose. Thank you very much for everything.


Comment by Crater

Thank you so much for your kind words, Arturo! Projects with a purpose as clear and human as yours are the ones that motivate us the most. We’re so glad to hear that the website is proving to be a useful tool for connecting with new patients—which, in the end, is what matters most. It’s been a pleasure to support you throughout this process. We wish you every success with your practice!

Google

5.0

Very professional—thank you for your help.


Comment by Crater

Thank you, Andrés.

Google
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