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For the family business Pflanzen-Janssen GmbH, which specializes in rolled turf, the investment in the online store has paid off. Up to 500 pallets of turf now leave the direct marketer's yard every day. "Our old online store and the new one are worlds apart," explains owner Ingmar Janssen. "Corona showed us that our way of working was outdated and inefficient. All remaining resources had to be used for the increased day-to-day business, leaving no time for our website and strategic planning." To drive digitalization forward again, the medium-sized company brought conversionmedia on board. "I wanted to have a professional digital agency at my side that would look at our product and optimize it in the right places," explains the owner.
Rollrasen Onlineshop 2.0. goes live
"We usually start where other online stores reach their limits," explains Sascha Krummeich. Based on the results of the analysis, a tailor-made online store was created
The ordering process has not only been simplified to the maximum, but now appears as if it has been cast from a single mold with the web design of the entire store. A clear and uniform design language guides the visitor step by step through the purchasing process. Color highlighting, targeted animations and pulse effects guide the potential buyer's gaze. Input aids and automatic corrections minimize possible bounces.
At all times, the user retains an overview of their shopping cart. Unnecessary backtracking is consistently avoided. The complex price calculation is not visible to the customer. They simply select the quantity and zip code and the price and possible delivery dates for their turf are displayed.
"Visitors now have a much better shopping experience," says owner Ingmar Janssen happily. This can also be measured in figures. Orders via mobile devices in particular have increased significantly. In the background, the order is transferred to the central administration of the new shipping tool and all necessary documents are automatically generated and sent. A logistical masterpiece, considering that the turf is freshly cut and delivered on time by a forwarding agent throughout the DACH region within 48 hours.
The right marketing strategy attracts more visitors
In order to attract more visitors to the store, an online retailer can use various sales channels such as Google ads, Facebook, Instagram or YouTube. "We always adapt the online marketing mix individually to the company," explains the agency owner. For example, Rasenprofi initially used Google search and shopping campaigns as well as search engine-optimized content to successfully draw the attention of a ready-to-buy target group to the store. In order to get visitors excited about the product and stand out from the competition, unique selling points were identified and highlighted. Together with the creation of image videos and relevant product information, the brand image of the turf professional was further expanded and trust in the online store was strengthened.
Development of an optimal logistics chain
Independent of the web store, the previously error-prone and labor-intensive order processing was replaced by the development of a shipping tool. Working closely together, inefficient, manual and repetitive tasks were identified and converted into digital processes. In addition, individual interfaces were programmed to meet the requirements of the respective forwarding companies. The forwarding tool now offers the entrepreneur the possibility to perfectly control the allocation by forwarding company and the capacities in order to achieve optimal capacity utilization. Personnel costs have been drastically reduced since the tool was developed. This means that the majority of internal employees can be used for new projects.
Conclusion: Investment in an online store and marketing pays off
The investment in digitalization has paid off for the turf professional. Three months after going live, sales were already 100 percent higher than in the previous year. "A good product, a customized online store and the right online marketing strategy - that's the recipe for success here," Krummeich is certain. "As a result of the online marketing measures, we have gained new customers and convinced them of the benefits of the store. The smooth ordering process then converts prospective customers into buyers much more quickly." Evaluations regularly provide the agency with new optimization potential. The strategy is consistently aligned with the target group and adapted to current market developments. The managing directors agree that the good cooperation has brought them closer together. Thanks to the new processes, every Rasenprofi employee knows what needs to be done and when. This saves time, which can now be invested in customers and new tasks. Now that the new webshop is also online in Austria, further markets are to be opened up for the direct marketer. So the Rasenprofi success story can continue ...
Contact the service provider and receive an appropriate offer in a timely manner.
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I have been working with Conversionmedia for many years - and for good reason. Earlier this year we had the Crypton Event website redesigned and the result has once again exceeded my expectations. I am extremely satisfied with the collaboration, the open and transparent communication and, of course, the quality of the new website. I can highly recommend Conversion Media. I am already looking forward to many more years of successful collaboration.
I am still at the very beginning with my website and had very little knowledge about SEO or online marketing. The advice from conversionmedia was incredibly valuable to me. I received excellent, understandable and incredibly friendly advice. I was particularly impressed by how clearly complex topics such as SEO, content strategy and website structure were explained. It is noticeable that conversionmedia doesn't just build websites, but really thinks holistically. I got a lot of concrete, immediately implementable ideas, so I left the meeting highly motivated. Thank you very much for this valuable support. I sensed that you are passionate about your work. A very clear recommendation.
Hello Jennifer, Thank you for your feedback on our online marketing consulting. We really appreciate it and wish you every success with the implementation.
The cooperation with the agency is extremely professional and efficient. I would particularly like to highlight the ongoing Google Ads campaign: despite initial skepticism, I am now convinced, as we are seeing a clear increase in qualified inquiries. The agency acts in a structured, solution-oriented manner and is a valuable support for our marketing.
We have been working with Conversion Media from Dinslaken for quite some time now and are simply thrilled! Whether it's our website, online marketing or new ideas for our digital presence. The team is not only super professional, but also always passionate about what they do. We particularly enjoyed the LinkedIn workshop we took part in. It really opened our eyes and showed us how much potential there is in the platform, especially for us as a company. Thank you for the great support and the collaboration on an equal footing. We look forward to everything that is yet to come!
Conversion Media has online marketing fully under control so that we no longer have to worry about it! Thanks to their support, we can concentrate fully on sales. Thank you at this point!
100% recommendation! We were delighted with the collaboration. All employees are not only competent, but also very friendly and solution-oriented.
Definitely 5/5 stars! We can definitely recommend Conversionmedia. We had an urgent problem with a WordPress/WooCommerce plugin that couldn't be solved before - until we spoke to Conversionmedia. The problem held us up for two weeks and was solved by the experts within an hour. You can tell immediately that there are real professionals at work here - competent, fast and solution-oriented. Next time, we would entrust Conversionmedia with the project right from the start. Gladly again at any time!
Competent and friendly; refreshingly bullshit-free.
Thank you very much for your feedback, we were delighted to receive it.
