Service providers ranking among the top 20 in our directories are awarded our Top Vendor recognition for the respective directory.
conversionmedia is your online marketing agency for sustainable success on the web. SEO, SEA and web design - with us you get everything from a single source.
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As you can see, we are normal people ;-)
Sometimes a bit crazy and nerdy, with our hearts in the right place.
We want to have fun on our projects with our customers and value honesty, transparency and appreciation.
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For the family business Pflanzen-Janssen GmbH, which specializes in rolled turf, the investment in the online store has paid off. Up to 500 pallets of turf now leave the direct marketer's yard every day. "Our old online store and the new one are worlds apart," explains owner Ingmar Janssen. "Corona showed us that our way of working was outdated and inefficient. All remaining resources had to be used for the increased day-to-day business, leaving no time for our website and strategic planning." To drive digitalization forward again, the medium-sized company brought conversionmedia on board. "I wanted to have a professional digital agency at my side that would look at our product and optimize it in the right places," explains the owner.
Analysis revealed weaknesses...
When analyzing rasenprofi.de, it quickly became clear that it was about more than just a facelift. "For an online retailer, it's about trust, information and speed," explains Sascha Krummeich, Managing Director of conversionmedia. The ordering process in particular offers plenty of opportunities to reduce abandoned purchases. In addition to a poor overview in the store, too much distraction from the purchasing process and a complicated price calculation, the online store lacked important product information and contact options to answer users' questions. Another challenge for the entrepreneur was the time-consuming order processing. "We used to process orders manually and had a much higher error rate as a result," reports Ingmar Janssen. Starting with the renewal of the database, the establishment of an optimal logistics chain was also defined as a goal.
Rollrasen Onlineshop 2.0. goes live
"We usually start where other online stores reach their limits," explains Sascha Krummeich. Based on the results of the analysis, a tailor-made online store was created
The ordering process has not only been simplified to the maximum, but now appears as if it has been cast from a single mold with the web design of the entire store. A clear and uniform design language guides the visitor step by step through the purchasing process. Color highlighting, targeted animations and pulse effects guide the potential buyer's gaze. Input aids and automatic corrections minimize possible bounces.
At all times, the user retains an overview of their shopping cart. Unnecessary backtracking is consistently avoided. The complex price calculation is not visible to the customer. They simply select the quantity and zip code and the price and possible delivery dates for their turf are displayed.
"Visitors now have a much better shopping experience," says owner Ingmar Janssen happily. This can also be measured in figures. Orders via mobile devices in particular have increased significantly. In the background, the order is transferred to the central administration of the new shipping tool and all necessary documents are automatically generated and sent. A logistical masterpiece, considering that the turf is freshly cut and delivered on time by a forwarding agent throughout the DACH region within 48 hours.
The right marketing strategy attracts more visitors
In order to attract more visitors to the store, an online retailer can use various sales channels such as Google ads, Facebook, Instagram or YouTube. "We always adapt the online marketing mix individually to the company," explains the agency owner. For example, Rasenprofi initially used Google search and shopping campaigns as well as search engine-optimized content to successfully draw the attention of a ready-to-buy target group to the store. In order to get visitors excited about the product and stand out from the competition, unique selling points were identified and highlighted. Together with the creation of image videos and relevant product information, the brand image of the turf professional was further expanded and trust in the online store was strengthened.
Development of an optimal logistics chain
Independent of the web store, the previously error-prone and labor-intensive order processing was replaced by the development of a shipping tool. Working closely together, inefficient, manual and repetitive tasks were identified and converted into digital processes. In addition, individual interfaces were programmed to meet the requirements of the respective forwarding companies. The forwarding tool now offers the entrepreneur the possibility to perfectly control the allocation by forwarding company and the capacities in order to achieve optimal capacity utilization. Personnel costs have been drastically reduced since the tool was developed. This means that the majority of internal employees can be used for new projects.
Conclusion: Investment in an online store and marketing pays off
The investment in digitalization has paid off for the turf professional. Three months after going live, sales were already 100 percent higher than in the previous year. "A good product, a customized online store and the right online marketing strategy - that's the recipe for success here," Krummeich is certain. "As a result of the online marketing measures, we have gained new customers and convinced them of the benefits of the store. The smooth ordering process then converts prospective customers into buyers much more quickly." Evaluations regularly provide the agency with new optimization potential. The strategy is consistently aligned with the target group and adapted to current market developments. The managing directors agree that the good cooperation has brought them closer together. Thanks to the new processes, every Rasenprofi employee knows what needs to be done and when. This saves time, which can now be invested in customers and new tasks. Now that the new webshop is also online in Austria, further markets are to be opened up for the direct marketer. So the Rasenprofi success story can continue ...
Contact the service provider and receive an appropriate offer in a timely manner.
Contact the service provider and receive an appropriate offer in a timely manner.
We create online presences such as websites, web stores, inquiry stores, lead portals or web applications with interfaces.
We then make these online presences visible in order to achieve the previously defined goals.
We are more than just a freelancer and can therefore guarantee failover in the various trades. If the freelancer is ill or on vacation, things just don't go on for the time being.
We are smaller than a giant agency and have very short decision-making paths.
Projects can therefore be processed in a very agile manner.
With us, the two owners work together operationally and thus ensure long-term partnerships based on trust.
We are not just "digital craftsmen", but think proactively and advise our customers holistically on their business models.
To turn your requirements for a web project into a binding estimate of time and budget, a structured and traceable process is required.
Here is a step-by-step procedure:
1. Gather and document requirements
Kick-off meeting:
We first have an in-depth conversation with you to understand the goals, requirements and expectations of the web project.
Questionnaire:
We use a structured questionnaire to gather all relevant details (e.g. target audience, desired features, design preferences, technical requirements).
Documentation:
We record all requirements in writing in a requirements list.
2. Prioritize and specify requirements
Prioritization:
We sort the requirements according to importance and urgency (e.g. must-have, nice-to-have).
Detailing:
We formulate the requirements as concretely as possible to avoid misunderstandings.
3. Create work breakdown structure (WBS)
Define work packages:
We divide the project into smaller, manageable work packages (e.g. design, front-end development). For example, design, front-end development, back-end development, testing).
Process planning:
We create a rough time sequence of the work packages and identify dependencies between the tasks.
4. Time estimate per work package
Expert estimate: The team members involved (e.g. designers, developers) provide estimates for the time required per work package
Planning a buffer:
We take risks and uncertainties into account by planning a buffer for each work package.
Cost calculation
An optimistic and a pessimistic budget limit is drawn to set the framework.
Unclear requirements are still excluded.
5. Monitoring the progress of the project
Regular updates:
We keep you informed about the progress and compare the actual effort with the estimate.
Adjustments in the event of deviations:
If deviations occur, these are communicated at an early stage and solutions are proposed.
This structured approach makes the estimation of time and budget comprehensible and transparent. This minimizes the risk of misunderstandings or budget overruns.
Contact the service provider and receive an appropriate offer in a timely manner.
| STARS | PERCENTAGE | DISTRIBUTION |
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| 5 Stars | 100% |
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| 4 Stars | 0% |
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| 3 Stars | 0% |
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| 2 Stars | 0% |
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| 1 Star | 0% |
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100% recommendation! We were delighted with the collaboration. All employees are not only competent, but also very friendly and solution-oriented.
Definitely 5/5 stars! We can definitely recommend Conversionmedia. We had an urgent problem with a WordPress/WooCommerce plugin that couldn't be solved before - until we spoke to Conversionmedia. The problem held us up for two weeks and was solved by the experts within an hour. You can tell immediately that there are real professionals at work here - competent, fast and solution-oriented. Next time, we would entrust Conversionmedia with the project right from the start. Gladly again at any time!
Competent and friendly; refreshingly bullshit-free.
Thank you very much for your feedback, we were delighted to receive it.
Top advice and great support! The staff are very friendly and helpful. You are well looked after and we are also very satisfied with the service! Thank you very much :-)
Hello Beba Mem, Thank you very much for your positive feedback. We are very pleased that you are impressed with both our services and our support and we greatly appreciate your trust. We look forward to continuing our good cooperation.
I can only warmly recommend Conversionmedia. I even became a customer through a recommendation. The conversion team's work has ensured that we have a lot more traffic on our homepage and therefore a lot more sales. As a result, we have been able to reduce our advertising expenditure and increase our sales. The company is definitely worth the money.
Hello Andre, Thank you very much for your kind words and your good review. We appreciate your trust and look forward to continuing our good cooperation. Your conversionmedia team
Good advice and friendly staff. One of our regular partners for years.
Dear Lenzing Stapler Team, Thank you very much for the consistently positive evaluation. We are delighted when customers are satisfied with the team and our work. A big thank you for the many years of trust, we look forward to working with you in the future. Your conversionmedia team
It's time to say THANK YOU...... THANK YOU for the years of support, the associated competent advice, fast realization of my goals and above all for the always friendly interaction with each other. Keep up the good work!!!
Hello Stefan, Thank you very much for the kind words! We are delighted when customers are satisfied with the team and our work. A big thank you for the many years of trust, we are very much looking forward to continuing to work with you. Your conversionmedia team
Very friendly and competent staff. I feel well understood and professionally looked after.
Hello Benjamin, Thank you very much for the kind words. We look forward to working with you in the future. Your conversionmedia team
