CONCRETE, Brandbuilding GmbH

Working with CONCRETE is absolutely recommended. Open communication, transparency, and honest feedback are exactly what we wanted from a partner—and it’s exactly what we got. Because we hadn’t built our own brand before, this collaboration was also a real learning process for us. And the most important takeaway: a brand is far more than just a logo and a few colors. Above all, it’s a feeling that you communicate. As a young company, speed was crucial for us. CONCRETE put together an offer that makes that possible—structured, focused, and without any compromises when it comes to quality. From the very beginning, the process was thoughtfully designed. We completed a questionnaire that specifically gathered our business model, our customers, the competition, and other key facts. Based on that, CONCRETE developed our brand identity. Then, in the subsequent design kickoff, the focus was explicitly on emotions. What feelings do we want to convey through colors, shapes, and fonts? Together, both steps resulted in our brand vision. The outcome really impressed us. We were especially happy about how precisely our ideas were captured and how multifaceted the work was. Even when it came to website and image development, communication with us was close throughout—nothing was implemented without consultation and approval. We’re very happy with the result and looking forward to more joint projects with CONCRETE! Best regards, Timo & Tobias from the NOEY team

I can wholeheartedly recommend CONCRETE. We at goodBytz were just about to go live with an important launch and, on very short notice, we were looking for an agency that would not only technically revamp our website within just three weeks, but also take its design to a whole new level. Together with Wolfram and his team, they delivered exactly that. From an existing site, they created a high-quality brand presence with a clear structure, strong design, and playful animations that fit us—and our vision—perfectly. What impressed us most was how reliable everything was throughout the entire process. Even with the tight schedule, every deadline was met, and they also tailored things to our wishes along the way. We’re really happy with the final result and look forward to working together on more projects in the future.

I was and remain very satisfied with our collaboration. CONCRETE revamped and further developed the brand identity for my beekeeping business. At the heart of the project was the new packaging design built upon that foundation. For my small, one-person operation with limited resources, this was a major step. Thanks to the excellent collaboration, however, everything went smoothly; there were always designated points of contact, and there was always enough time. But what is most valuable to me is that the processes were adapted to my individual pace. This was the only way the project could be managed even during the busy season. Even when I needed an extra week or two to provide feedback or necessary input, the team was patient and picked right back up where we left off despite the interruptions. Throughout the process—from the initial consultation to the proposal, implementation, and billing—everything was always transparent, predictable, and easy to follow. In the first phase (strategy), a lot of information was gathered about the business, the products, and the customers. This was used to define strategies, vision, positioning, and more. I find this step particularly important, because through this detailed analysis, the CONCRETE team gained a very good understanding of the unique aspects of beekeeping as a craft and of my business. This gave us a solid foundation for the next steps. In Phase 2 (Creation/Brand Vision), the insights from Phase 1 were used to develop a conceptual and visual guiding principle. The drafts of the resulting design system, including a new logo, were presented to me in a pleasant atmosphere at Schrammsweg. This allowed me to provide feedback immediately during a personal conversation. After further feedback and minor adjustments, I quickly received the final artwork, etc. Phase 3 (Packaging) had the (relatively obvious, given the name) goal of creating new labels for my honey jars. This is where the most coordination was needed; many small details had to be adjusted. Communication was straightforward here as well. Not only was the purely “visual” aspect of the design professional, but “technical” questions (legal requirements, barcode placement, paper types…) were also competently addressed. The final phase of the project was the “Brand Vision Rollout.” Here, the design was implemented for products such as business cards. I’m particularly pleased with the informational flyer about the beekeeping business and its services and products. I’m also very satisfied with the results. Since the team understood my requirements, situation, goals, challenges, and opportunities so precisely, the results fit so well. I’m confident that the investment will pay off and help my business grow. I’m really looking forward to implementing the final results step by step!

Top collaboration, clear recommendation for CONCRETE The CONCRETE team listens, really understands you, and working with them is a pleasure throughout. After pitching several agencies in Hamburg, we ended up with CONCRETE and knew pretty quickly that we were in the right place. We particularly appreciate how much structure they have brought to our thoughts and ideas. Even before we had finally decided to work with them, Wolfram explained to us transparently in a detailed, recorded video what steps were realistically involved, how long each phase would take, and what costs we could expect. It was precisely this openness that was decisive for us. We started with workshops in which we refined our strategy, target groups, and market positioning. This was followed by an intensive meeting to analyze our ideas for our pasta-to-go concept in downtown Hamburg. Based on this, we jointly developed the logo, look, claim, and the entire visual world. Since then, the collaboration has been fast, uncomplicated, and absolutely convincing in terms of quality. CONCRETE provided us with a complete package: logo development, color scheme, corporate design, website concept, presentation master, color selection for store design, photo material for the order terminals, and all coordination in a consistent branding. The human aspect was also important to us. We are building an emotional product in a fast-paced city like Hamburg, and the agency understood this feeling and made it visible in our brand. We remain in contact with Wolfram and his team and will certainly implement further projects together to give our young start-up additional glamour. Luca (Founder - Little Big Pasta)

I highly recommend Concrete for anyone looking for creative, in-depth brand building! In my career I have worked with numerous agencies worldwide and Concrete is right at the top. In the current project, we had 13 agencies in the pitch and Concrete was able to hold its own against all of them. Because what is at least as important as professional expertise and experience is the human touch, and this is where Concrete definitely scores highly. Right from the start, the collaboration was on an equal footing and characterized by mutual respect. Concrete not only recreated our brand, but also inspired everyone involved with a transparent process and effective work. Wolfram & Christian took a lot of time to understand our company and the founder's vision and to translate these creatively and strategically into a brand essence. They impressed everyone involved with their transparent process and effective work. Concrete also impressed us later on with their flexibility and professionalism, not only in the development of the brand, but also in the go-to-market. This ability to accompany both the brand core and the complete implementation makes Concrete a real partner with long-term added value. If you are looking for design, strategy and implementation from a single source, you have come to the right place. Keep up the good work!

I love branding projects, especially when you work in a great team with professionals. As a freelance copywriter, I've worked with Concrete extensively and I still love the results today. The team has a fantastic feel for brand personality and approaches it with a lot of love and passion. The collaboration as a creative copywriter is correspondingly satisfying. I say it very concretely: I recommend this team to every brand!

Working with you was inspiring and professional from start to finish. You managed to bring our new NextBed brand to life perfectly with creative ideas and a clear strategy. We are more than satisfied with the result and can recommend Concrete without reservation.

The conception phase was clearly structured and tailored to our requirements, so we were very satisfied with the branding support. The exchange with Christian Rosenberger in particular showed that he listened, understood and used the right words.

We at MDB-Finance GmbH would like to thank Concrete for their excellent work on our rebranding and new brand identity. The collaboration was extremely pleasant, constructive and at eye level right from the start. We would particularly like to emphasize that our wishes and our identity were taken into account very individually. Colors, motifs and texts were perfectly coordinated - and even in moments when we didn't feel 100% like ourselves, they continued to develop with patience and professionalism until the result was exactly what we wanted. The result not only impresses us visually, but also perfectly reflects our company and our values. We are completely satisfied - both with the process and the end result. A big thank you to Wolfram, Christian, Daniel and the entire Concrete team for the great implementation!

New branding, new level - thanks to Concrete In the pre-seed phase, we set up our original brand concept ourselves with ChatGPT and limited creativity. Functional, but with room for improvement. It was therefore clear that we needed a professional rebranding for the next stage of growth - from the ground up and down to the last detail. The aim was to completely revise or even develop the colors, fonts, design elements, logo, website and print materials. But without completely losing our existing brand identity. We were impressed right from the start of the project: Wolfram immediately had a feel for our point of view, our challenges and our needs. The resulting offer was not only fair and transparent, but also had a modular structure. A collaboration at eye level right from the start. The most important part followed immediately afterwards: Christian took an in-depth look at our product, our market and our target groups. He used the questionnaire we filled out as a basis and the result frankly surprised us: on more than 30 pages, our ideas on customer approach and positioning were formulated as clearly and precisely as we would never have managed ourselves. It was exactly what we always had in mind but had never been able to express properly. As for the implementation: The collaboration was fast, structured and reliable - with a clear process, professional coordination and smooth correction loops. Change requests were implemented immediately and the final design impressed us straight away: modern, striking and a perfect fit for our product and our target group. We should also highlight the excellently organized photo shoot, in which not only the design but also the storytelling of our new appearance was consistently continued. Concrete's network also proved to be a great added value: We were able to draw on vetted partners with whom we already have a successful working relationship. This includes photographers, models and printers in Hamburg. For us, the entire process was pleasant, efficient and inspiring, with a result that makes our team proud. Starting with the new logo, our new homepage and the business cards + other print materials. A clear recommendation: not just for the result, but for the way we worked together.