YUM GmbH

Description

Eintracht Frankfurt stands for sporting diversity, emotional fan loyalty, and a complex club structure. Men's and women's professional soccer, youth development, over 18 departments with more than 50 sports, a museum, stadium, media offerings, and numerous affiliated organizations characterize the club—both organizationally and digitally. For over 25 years, we have been supporting Eintracht Frankfurt as a digital partner. The focus is not on short-term relaunch cycles, but on continuous evolution: stable in operation, modular in structure, and open to new requirements.

A key milestone was the bundling of all digital offerings into a shared Eintracht world. The goal was a uniform appearance, clear structures, and a platform that equally meets the requirements of fans, editors, and the club organization.

Solution

The solution is based on a shared, modular digital architecture that allows for diversity but ensures consistency.

Bundling of all areas of the association

• Shared digital architecture
  • All areas of the club are logically bundled and lead to independent subdomains, technically decoupled, structurally connected.
• Uniform navigation & UX
  • Fans move seamlessly through all content and offers, regardless of the respective club area. nbsp;
• Headless CMS approach with TYPO3
  • TYPO3 is used purely as a backend: familiar to editors, decoupled from the frontend, and flexibly expandable.
• Scalable role & rights model
  • Over 200 editors work in the same system and see only their respective content, securely, structured, and efficiently.

High availability & real time on game days

Game days in particular see extreme peak loads, with a simultaneous demand for up-to-date content in real time.&

• High-performance hybrid architecture
  • Editorial content is delivered statically, with live data dynamically supplemented via headless applications.
• Central data hub
  • Match and player data from internal and external sources are centrally available to CMS and live services.
• Operation from a single source
  • Hosting, CMS, live components, and CDN are designed for maximum availability and high access numbers.

    Results

    • Central digital platform for all areas of the club
    • Uniform, consistent user experience despite high content diversity
    • Stable performance even with extreme access numbers on match days
    • High editorial efficiency combined with clear governance
    • Scalable, future-proof architecture for new offerings and requirements

    Specific advantages for Eintracht Frankfurt:

    • Evolutionary development without system disruptions
    • High availability and performance during peak loads
    • Central control of decentralized content
    • Clear role and rights management for large editorial teams
    • Technically stable foundation for the entire Eintracht world