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YUM GmbH
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Profile Overview
About YUM GmbH
E-business is our passion.
Since 2000 we design and develop e-business projects for companies, associations and top sports. We develop websites and portals, transform business processes, realize webshops and support our customers with consulting and technical solutions for digital marketing.
Headless. Flexible. Future-proof. Better.
For these challenging web projects, we have developed a modular system that is superior to conventional web project concepts. Since 2018, we have specialized in this and exclusively develop modular website systems, stores and apps based on headless architectures.
What's in it for you?
A modular "headless" web project is not only more performant and secure than a conventional web project. It offers you significant strategic advantages and, above all, the greatest possible flexibility in the event of strategic changes and growing challenges. New modules can be easily added and existing modules can be replaced by better ones. At the same time, the basic website system with all other modules remains the same. For example, the front end of your website can get a new look & feel without changing the content management system or the actual content. So you don't have to start from scratch again and again. With us you make your last complete relaunch!
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Locations
Services
5%
5%
25%
5%
10%
5%
5%
15%
5%
15%
5%
- Cloud Solutions: 5 %
- App Development: 5 %
- Web Development: 25 %
- SEO: 5 %
- E-Commerce: 10 %
- Artificial Intelligence: 5 %
- UX / UI Design: 5 %
- Web Design: 15 %
- Web Analytics: 5%
- Enterprise Applications: 15 %
- Application Management: 5 %
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Portfolio
Key Clients
König + Neurath AG Eintracht Frankfurt Hassia Gruppe ROTHENBERGER AG DGQ - Deutsche Gesellschaft für Qualität BME - Bundesverband Materialwirtschaft STARK Deutschland GmbH RUKO GmbH VfB Stuttgart SIEVERT SE GBT Deutschland Deutscher Fußball-BundProjects
Website Redesign
Case Study by YUM GmbH
Description
Eintracht Frankfurt steht für sportliche Vielfalt, emotionale Fanbindung und eine komplexe Vereinsstruktur. Der Profifußball der Männer und Frauen, die Nachwuchsarbeit, mehr als 18 Abteilungen mit über 50 Sportarten, das Museum, das Stadion, Medienangebote und zahlreiche angeschlossene Organisationen prägen den Klub, organisatorisch wie digital. Seit über 25 Jahren begleiten wir Eintracht Frankfurt als digitaler Partner. Dabei liegt der Fokus nicht auf kurzfristigen Relaunch-Zyklen, sondern auf kontinuierlicher Weiterentwicklung: stabil im Betrieb, modular im Aufbau und offen für neue Anforderungen. Ein wichtiger Meilenstein war die Bündelung aller digitalen Angebote in einer gemeinsamen Eintracht-Welt. Das Ziel: ein einheitlicher Auftritt, klare Strukturen und eine Plattform, die gleichermaßen den Bedürfnissen von Fans, Redaktion und Vereinsorganisation gerecht wird.
Solution
The solution is built on a shared, modular digital architecture that enables flexibility while ensuring consistency. Bringing all club areas together
- Shared digital architecture
- All areas of the club are logically bundled and flow into dedicated subdomains—technically decoupled, structurally connected.
- Consistent navigation & UX
- Fans can move seamlessly through all content and offerings—regardless of the club area.
- Headless CMS approach with TYPO3
- TYPO3 is used purely as a backend: familiar to editors, decoupled from the frontend, and easy to extend.
- Scalable roles & permissions model
- More than 200 editors work in the same system and can see only their respective content—secure, structured, and efficient.
On match days in particular, you get extreme spikes in demand—while still needing up-to-the-minute content in real time.
- High-performance hybrid architecture
- Editorial content is served statically, while live data is dynamically added via headless applications.
- A central data hub
- Match and player data from internal and external sources is available centrally to the CMS and live services.
- One-stop operations
- Hosting, the CMS, live components, and the CDN are designed for maximum availability and high traffic volumes.
Results
- A central digital platform for every part of the club
- A consistent, uniform user experience despite a wide variety of content
- Reliable performance even during extremely busy match days
- High editorial efficiency with clear governance
- A scalable, future-proof architecture for new offerings and changing requirements
Specific benefits for Eintracht Frankfurt:
- Ongoing, evolutionary improvement without disrupting the system
- High availability and performance during peak loads
- Central control for decentralized content
- Clear roles and permissions management for large editorial teams
- A technically stable foundation for the entire Eintracht universe
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Further case studies of the provider
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