The WOW Factor

The WOW Factor began in 1991 when our CEO, Don Blanton, saw that high-impact digital display signage would shape the future of outdoor advertising. Instead of viewing these eye-catching installations as mere “giant televisions,” our team created a proprietary workflow known as “Content Engineering™.” Through award-winning original work—along with the creative repurposing of TV and print campaigns—we demonstrated that “Content is King.” We’re trusted for exceptional production craftsmanship and strong value, and we’re widely regarded for building and bringing to life “the big idea,” then delivering a clear 3–5 second message. The WOW Factor has earned some of the industry’s highest honors and is recognized worldwide as a leading authority in designing and distributing Out-of-Home digital content and interactive experiences for LED signage, digital networks, live events, social media, and viral marketing. Behind it all is a multidisciplinary group of designers, producers, and technical specialists who apply the newest technology to turn creative concepts into reality across multiple digital channels. Our agency partners are among the most capable and forward-thinking in the field, and our client roster includes many of the most successful brands on the planet.