Agentur für digitales Marketing - Lead. Don't Follow.
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Performing affiliate marketing is heavily dependent on the commitment of publishers and affiliates. At the same time, seasonal influences play a major role and often lead to significant fluctuations in sales. Social events or special holidays influence people's consumer behavior - Christmas sales, for example, always see a significant increase in sales in most sectors. This also applies to soccer: fans often order their favorite club's new jersey before the start of the season. This is a particularly lucrative time for publishers. The situation is completely different when the Bundesliga takes a break: the season has already started, fans have stocked up on merchandise and when there is no soccer being played, interest in new products declines. The task therefore arose of how to generate more momentum during periods of low sales in order to counteract the annual summer break.
BVB's motto is "Real love". It is about great emotions, which are particularly evident in the strong bond between the club and its fans. TRG wanted to adapt this aspect into its affiliate management for the club from the Ruhr region. The closeness to the club was an essential part of the campaign, which the publishers were also able to experience. In order to strengthen the connection to soccer, the publishers were in competition with each other. It had to be sporty. The publishers were divided into three categories and only competed against each other within their group:
Bundesliga: Here, the other best partners competed against each other. In other words, publishers who had previously generated more than 20 sales in 6 months.
DFB Cup: Publishers who had generated fewer than 20 sales in 2019 entered the race. Partners with exclusive cooperations were excluded from the rally. The winners from the individual groups received a CPO increase in the following month as well as an autographed BVB jersey from the 2019/20 season.
Champions League: Two major Postview publishers played against each other here.
In comparison to the previous year and the same period, a sales increase of 221% was achieved. In addition, many inactive publishers were reactivated and 1,297 sales were generated in this period.
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| STARS | PERCENTAGE | DISTRIBUTION |
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| 5 Stars | 66.7% |
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| 4 Stars | 0% |
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| 3 Stars | 0% |
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| 2 Stars | 0% |
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| 1 Star | 33.3% |
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Great team
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Business seems to be bad when trying to lure new customers with spam emails. At least one of the positive reviews is from an employee.
can not understand the bad reviews. But of course, online marketing is also not the savior for everything. The product should of course also be right. Previously, we had a top-rated agency (4.9 stars) that played our Google ads in Ukraine and Iran without logo and name udn then claimed that would be German vacationers! But they were spectacular in self-promotion. We have been with TRG for 5 months now and feel very well taken care of, especially with regard to SEA and social. The support is very close, committed, innovative and passionate! In the SEA area, we were able to increase sales by 50% and at the same time improve the KUV.
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