The Buzz People

The Buzz People is a Dubai marketing agency, set up in 2014, for brands selling in the UAE, Saudi Arabia and the rest of the GCC. We plan and run social media accounts, shoot reels, product films and short films, run creator campaigns, write Arabic copy and put trained promoters into stores and malls. Some of the work behind that: an in-store promoter programme for Xiaomi from 2016 to 2018 with weekly sales reports; an Instagram creator programme for Anker Middle East across Soundcore, Nebula, Eufy and Powerhouse; Brand Squad retail activations for Hisense; films for X-Cell, Swiss Military and Belkin; Amazon webstores for the GECO appliance brands; and creator content for car launches by OMODA, Jetour, Hyundai and Nissan. Arabic content is written by native copywriters, in Modern Standard Arabic or Gulf dialect, and we often turn briefs from international and Chinese head offices into local campaigns. Case studies are at thebuzzpeople.com/work.