The Back Pocket CMO

What We Do We start by listening, then we shape the plan, and finally we put it into action. Back Pocket CMO™ delivers the big-picture strategy, the principled and straightforward tactics, and the reliable backing professionals need to connect with the right audience and deepen engagement with their products and services. For people in fields like law, healthcare, finance, education, and the arts, we are reshaping marketing with openness, sharper messaging, and genuine communication that supports relationship-led experiences. We aim to create a service experience that feels personal, while guiding clients through marketing, branding, and PR/publicity strategy so they can meet and surpass their goals. Our goal is to make marketing feel useful, engaging, relevant, and even enjoyable for both our clients and the people they serve. Who We Serve Back Pocket CMO™ works with owners of small and mid-sized businesses, nonprofits, and professionals across many industries who are ready to advance their business, organization, or personal brand with a complete marketing strategy and hands-on execution. We believe business owners, along with professionals in law, medicine, finance, education, and the arts, have the ability to create a meaningful impact in the communities they serve. Back Pocket CMO™ serves everyone from startups, solo and boutique firms, independent practices, financial institutions, galleries, nonprofits, and other local and regional companies to larger, more established national organizations. We provide a broad mix of services and approaches to support every stage of a client’s growth journey. What We Offer SERVICES Back Pocket CMO™ Fractional ServicesBack Pocket CMO™ Consulting - Marketing Strategy DevelopmentBack Pocket CMO™ Academy - 90 Day Group MarketingBack Pocket CMO™ Challenge - 10 Day Marketing Execution