Content Marketing
Web Development
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SEO
SYD.MEDIA
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Company Profile
Profile Overview
About SYD.MEDIA
SYD.MEDIA - Your storytelling agency from Karlsruhe SYD.MEDIA is a creative media agency based in Karlsruhe, specializing in content production, social media marketing, branding, photography, videography, animated videos and print design. With a focus on editorial storytelling, we develop strong brand presences - from conception and implementation to cross-media campaigns. Whether on Instagram, LinkedIn or in the shop window of your city: we tell stories that connect - authentically, strategically and visually to the point.
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Locations
Services
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- Public Relations: 5 %
- Content Marketing: 10 %
- Logo Design: 5 %
- Graphic Design: 5 %
- Email Marketing: 5 %
- Event Marketing: 5 %
- Print Design: 10 %
- Product Design: 5 %
- Branding: 5 %
- Social Media Marketing: 10 %
- Video Production: 10 %
- UX / UI Design: 5 %
- Packaging Design: 5 %
- Marketing Strategy: 10 %
- Mobile Marketing: 5 %
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Portfolio
Projects
The forest road
Case Study by SYD.MEDIA
Die Waldstrasse
Consumer Goods and Trade
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Social Media Marketing
Facebook, Instagram
Description
Südliche Waldstraße is not only one of Karlsruhe's most beautiful shopping streets, but also home to many individual stores, cafés, service providers and creative minds. SYD.MEDIA - anchored directly in the street - has developed an overarching social media concept that makes Waldstraße visible as a whole and offers local players a shared digital stage.
Challenge
Waldstraße has a lot of potential: personal stories, lovingly run stores, creative ideas and real people. Many of them were already active on social media - but each in their own right.
What was still missing was a common presence that bundles the diversity of the street and makes it tangible as a unit. The challenge was therefore not a lack of quality, but the question: how can we bring together the commitment, uniqueness and visibility of the many individual players in a meaningful way - and thus strengthen the street as a whole?
Solution
Our solution: A joint social media presence that pools resources, prepares content professionally and is published regularly - under the profile name @die.waldstrasse.
The concept is based on:
- Centralized editorial planning by SYD.MEDIA
- Professional photo and video production on site at participating shops
- Content packages with interview reels, insights into stores, personalities and special features
- Connecting design for recognition
- Common hashtag, links and mutual increase in reach
- Integration of seasonal events (e.g. Waldstraßenfest, Fest. e.g. Waldstraßenfest, Fest der Sinne)
- Personal support and easy participation for retailers
Results
🛍️ Strong identification of the retailers with the project
📸 Regular high-quality content that shows diversity and humanity
📱 Above-average interaction rates on Instagram
👀 Increasing follower numbers through organic growth
✨ Recognizable visual appearance - online and offline (e.g. through accompanying print campaigns such as flyers & posters)
🌳 Long-term strengthening of Waldstrasse as a district brand
👀 e.g. through accompanying print campaigns such as flyers & posters)
🌳 Long-term strengthening of Waldstraße as a district brand
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Further case studies of the provider
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