SPRYLAB is a leading IT partner for customized platform, app and AI solutions. Our in-house team of over 70 developers, designers and strategists drives bold ideas and pioneering software solutions to accompany large and medium-sized companies into the digital present.
Since 2007, 120+ companies from 5 countries have entrusted us with their trickiest software projects. With particular expertise in the healthcare, media, automotive and sports sectors. SPRYLAB supports customers such as Deutsche Bahn, Sodexo, Evonik, Daimler, Doctors Without Borders, Heidelberg University Hospital, Johanniter, Axel Springer, Bertelsmann and the German Basketball League.
We are reliable and 100% transparent
Why do our customers entrust us with their most important projects? Because in over 16 years, we have never failed to deliver the results we promised. 83% of our orders come from recommendations
We advise you with holistic foresight
We have seen almost 100 companies from the inside and know what causes software projects to fail. That's why we analyze your IT infrastructure and workflows and help you meet all the requirements
We are the sparring partner you are looking for
Great products that last for decades are developed as a team. As an equal partner, we challenge mediocre ideas and boldly speak uncomfortable truths
We solve problems and invent the future
We believe that (almost) nothing is impossible with software. Our software engineers love to take on the trickiest and boldest tasks and solve complex challenges
We work quickly, agilely and cost-efficiently
Our project teams know that speed and quality are the trump cards in software development. With prototyping, wireframing and short iteration cycles, you can quickly bring a mature product to market and expand it
Would you like to implement your digital idea? Get in touch with us. We are driven by exciting and challenging software projects. If you are looking for an IT service provider with whom you want to grow together, we are the right partner for you.
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Contact the service provider and receive an appropriate offer in a timely manner.
Teamwork
We are a diverse team of innovators, developers and strategists. We are united by our passion for exciting platform projects.
Contact the vendor and get feedback on your queries in a timely manner.
The technology partnership between the easyCredit Basketball Bundesliga (BBL) and SPRYLAB began before the 2021/22 season. As part of a comprehensive modernization and marketing strategy under the claim "Welcome to Wow", a comprehensive relaunch of the website and the associated apps as well as a new data architecture were to be implemented.
Modern data infrastructure, editorial content and scalable live architecture
The relaunch of the website and the cost-efficient hybrid Android and iOS app was the first step in a comprehensive digitalization process. Not only was the design overhauled, but a new data backend and live architecture were also introduced. The powerful, scalable server structure is optimized for the temporarily high access numbers during live games and thus ensures the required reliability of data and services.
The implementation of a modern and secure data pipeline was the next decisive step. The data pipeline makes it possible to collect live data from the halls, calculate statistics and display them on the website and app with minimal delay. This means that fans and partners always receive the latest information. SPRYLAB has developed a highly scalable LIVE data infrastructure that allows data points collected by the scouts to be transferred from the arena to the Sportainment platform in just a few seconds. Each match has its own page with a live ticker and the most important statistics. When developing the data structure, it was very important that the information could be seamlessly integrated into the editorial content. This was achieved with data widgets that editors can place in articles or on content pages with just a few clicks. An adaptable headless CMS was also developed for the large editorial team. As a result, easyCredit BBL publishes new content on a daily basis and has a news archive with over 15,000 articles dating back to the 2010/2011 season. The new online presence now reaches several million hits a year.
A popular sports entertainment platform for Germany's basketball fans
The relaunch has turned easyCredit BBL into a hub for basketball fans in Germany with various entertainment offerings, high-quality editorial content and extensive statistics. In addition, the result has fully met the needs of fans and various partners and has further increased the success of the league. Both the website and the apps have been equally well received by the market, with the interaction rate increasing by 22% and the number of users of the website by 10% and the app by 12% compared to the previous season.
The future: rights management and video content
The transformation process we started together continues. The current focus is on the numerous data as an economic factor. The aim of this project phase is to develop easyCredit BBL even more strongly into a data-driven company that specifically controls the use and sharing of its own data. The focus is on rights management so that the league can control which partners and customers have access to which data. A standardized API interface is intended to integrate clubs, media partners or betting providers more quickly so that they can use the official data efficiently.
About the easyCredit Basketball Bundesliga
The easyCredit Basketball Bundesliga is the umbrella organization for the 18 teams in Germany's top basketball league and organizes the German Championship and the BBL Cup. The operational business is managed by Basketball Bundesliga GmbH. It is responsible for the organization of the competitions and the scheduling of matches. BBL GmbH also handles licensing and player transfers. easyCredit BBL also creates the strategic framework for the sporting and economic development of the clubs and is responsible for the central marketing of the naming rights and media rights. Since 2016, the official sponsor name has been easyCredit Basketball Bundesliga.
Contact the service provider and receive an appropriate offer in a timely manner.
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