Sid Lee

Sid Lee is a globally recognized creative collective with a rare mix of disciplines, bringing together makers and strategists from Montreal, Toronto, Paris, New York, Seattle, and Los Angeles. By working side by side, we shape meaningful ideas across advertising, branded storytelling, social channels, digital experiences, design and identity, architecture, retail environments, analytics, and immersive platforms. Guided by sharp strategic thinking, we deepen our read on human behavior while welcoming change, technology, and fresh ideas. As a trusted creative partner, we have earned international acclaim by building brand experiences grounded in people’s cultures and the realities of everyday life for some of the industry’s most forward-looking clients. With fully integrated capabilities worldwide, Sid Lee is part of kyu, a network of leading global creative companies—including IDEO, SYPartners, and Digital Kitchen—founded by Hakuhodo DY Holdings, the second-largest agency group in Asia. United by that alliance, we advance a shared conviction: creativity can help drive both business and society ahead. Sid Lee also conceived C2 Montréal, one of the world’s largest conferences focused on innovation.