Shopwise GmbH

Description

Founded in 1988, SPONSER SPORT FOOD AG is today one of the leading providers of high-quality sports nutrition in the DACH region. In its collaboration with Shopwise, the company increased its SEA revenue by more than 37% between January and September 2025—achieving a ROAS of 7.66. This was made possible by a comprehensive optimization of its Google Ads campaigns. The interim takeaway from the partnership: significantly higher sales, alongside improved profitability.

Solution

Shopwise made key improvements. For the brand campaigns, they ruled out inefficient keywords and introduced a more granular structure that helps users get to the right landing page faster—paired with brand shopping campaigns and A/B tests of bidding strategies. The result: lower CPCs, a higher conversion rate, and a significantly increased ROAS. To scale further, they added new formats like Performance Max, segmented down to product categories and enriched with market and first-party audience data; attribution analysis then helped them expand the most profitable segments with precision. Finally, Channable’s feed management tool improved data quality in the Google Shopping feed—through optimized titles and attributes, fewer rejected products, and efficient integration of additional channels such as Meta and affiliates.

Results

+37% Google Ads revenue and +18% better ROAS year over year (January–September)

Over roughly 1.75 years, the entire Google Ads account was continuously expanded. The result: a clear revenue increase in 2025 alongside higher efficiency.