Rolique

Description

Webme is a website builder platform with 11 million customers globally and growing. Provides a tool for creating and managing websites and domains for business or personal needs without requiring design or coding skills.

Solution

1. Subscription migration

Our client has 11 million users, so one of the main goals was to migrate existing subscribers to the updated platform. The core target audience is seniors. That`s why we built all the functionality to be as simple as possible.

2. Implementing ready-made solutions

Due to hard deadlines, the customer required to use a ready-made solution instead of creating one from scratch. After the research, we chose GrapesJS.

We chose monorepo with Nx, a next-generation build system with first-class monorepo support and powerful integrations. Our system has a lot of shared code between sub-apps and backend microservices, so this solution best fits the customer's needs. As a result, users can see what they are creating when using the website builder platform while all code is automatically tuned into output HTML, JS, and CSS files.

We also implemented a domain purchase opportunity with a third-party provider, InterNetX.

3. Multiple apps development

We divided a platform's front-end and back-end parts into separate sub-modules:

• Account app, which is responsible for authorization, authentication, dashboard, and so on
• Order management app for dealing with payments
• Editor app to create websites

Since we expect that some parts of the system will be updated in the future due to scaling or other reasons, such a separation will make implementing any necessary changes easier.

4. Integration of a subscription service

The system has three premium subscription options. Two payment methods are available: cards and SEPA (by Stripe).

In addition to technical development, our team performed the business advisor role. We consulted our client in:

• dealing with edge cases
• calculations and risks related to purchasing, canceling, upgrading, and downgrading subscriptions
• UI\UX solutions

5. Implementing multilingualism

The resource is available in two languages, English and German. We are working on partial localization with Italian, French, Spanish, Turkish, and Polish.

We have implemented multilingualism with the Crowdin service and i18next library. The service does machine translations into the required languages and creates a pool request. Later, all translations can be manually verified and, if necessary, edited.

6. Support of the main website

The company's main website was recently rebuilt by a third-party developer using a headless CMS system, Storyblok. But still, it remained inconvenient and slow. Our team has implemented full website support by fixing code defects and improving the site performance to create a better user experience.

Results

The client received a website builder with all the needed features. The usage of the solution has become more convenient for both existing and new customers. Our team has improved project performance, implemented the required payment systems, integrated multilingualism, ensured security, and created future system upgrade opportunities. We keep going with our work to make the service better and more competitive.