Redberry

Description

Athenno is a continuous discovery and jobs-to-be-done management platform where you can collaborate with your team to identify core customer needs and pilot the product accordingly. The product guides you through the entire strategic product design process, from opportunity and market analysis to customer surveys, data collection, and insight analysis.

Solution

With our client, we developed an intricate unified platform to collaborate and manage the entire JTBD and continuous discovery process. The platform effectively replaces several other digital tools and provides space to track the ROI of innovation, jobs-to-be-done (JTBD), continuous discovery, opportunity trees, experiments, customer surveys, and data while providing the user with guidelines and tips on all those activities.

Results

Setting up JTBD

First, users add a Journey-to-be-done, a larger, big job-to-be-done, and later filled with more specific JTBDs. The JyTBD dashboard is broken up into three categories: discovery, execution, and conclusion, as well as the before and after sections for the JyTBD context. In each of those steps, users can add any number of JTBDs, which can later be modified at any point. In the JTBD pop-up, users get to name the job, assign it to its respective JyTBD and select which step within the Journey it belongs to. Once a JTBD is added to the Journey, job stories can further enrich it. Job stories enable the user to input information gathered from one specific person regarding that specific JTBD and assign it to the contact from which the data was collected. These include the contact’s needs, motivation, goals, and personal metrics when measuring that task. The dashboard provides a good overview of each job in the different stages of the Journey and the personal metrics associated with each of them.