Protofy GmbH & Co. KG

VERIFIED 1 CASE STUDY

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Wo Technologie Impact schafft!

Profile Overview

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About Protofy GmbH & Co. KG

Wir konzipieren & entwickeln ➤ Strategie ✓ Websites ✓ Mobile Apps ✓ Re-Launches ✓ CMS ✓ Dashboards ✓ Prototypen ✓ Kontakt aufnehmen: ☎ 040 696 383 440

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Locations


Hamburg

Herrengraben 30
20459 Hamburg (DE)
040 696 383 443

Services

30%
20%
25%
25%

CMS & Website Builder

10%
10%
20%
20%
25%
15%
  • Umbraco: 10%
  • WordPress : 10 %
  • magnolia: 20%
  • Contentful: 20%
  • Strapio.io: 25%
  • storyblok: 15%

Frameworks

30%
25%
20%
25%
  • Flutter: 30%
  • React : 25 %
  • React Native: 20%
  • Next.js: 25%

Application Platforms

55%
30%
15%
  • Amazon: 55%
  • Google App Engine: 30%
  • Azure: 15%

Mobile OS

70%
15%
15%
  • Hybrid & Cross Platform: 70%
  • Android: 15%
  • iOS: 15%

Programming & Scripting

10%
10%
20%
10%
50%

App Focus

30%
50%
20%
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Team

Protofy GmbH & Co. KG Team

Protofy is a team of >30 people (growing). 40% women 34 years, average age 8.6 / 10 employees net promoter score.*
At Protofy we invest heavily in our team: personal coaching, leadership training and professional development.

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Portfolio

Key Clients

Tchibo Porta Perma-tec About You ZEIT Akademie FC St. Pauli StepStone EDITED DFB Funke Medien Gruppe Piper Verlag DKB Hermes Parfumdreams

Downloads

Projects

Tchibo - Relaunch der mobilen App

Case Study by Protofy GmbH & Co. KG

Tchibo - Relaunch der mobilen App
Tchibo GmbH

E-Commerce

October 2021
-

App Development

Hybrid & Cross Platform


Description

Tchibo is one of the largest coffee roasters in the world and operates in over 20 countries. It is known for its innovative products, customer focus and successful brand marketing. The company relies on an omnichannel strategy consisting of cafés, stores and e-commerce retail.

Solution

Native & Intuitive, Simple & Fast, More Clarity

By redeveloping the app in native form, we had the opportunity to rethink its structure and layout from the ground up. Our goal was to create a user-friendly and intuitive user interface that allows users to navigate the app with ease, improving the shopping experience and creating more space for inspiration, assortment and content.

Optimized usability through navigation & design

To achieve this goal, we optimized the navigation of the app by restructuring and reducing the content. In addition, the facelift and adaptation to the new corporate design gave us the opportunity to revise and simplify individual design elements.

Validation through user feedback

We gained the first indications of possible improvements from qualitative user tests at Tchibo. As we progressed, we were able to validate our designs with smaller user groups and adapt them accordingly.

Lean development

In the first version of the app, our focus was on pursuing a lean development approach. This means that we have always paid attention to how we can achieve and publish the best possible result from the needs of the users and the technical possibilities.

Results

Strong improvements in customer metrics:

  • +24.5% demand per user:in
  • +15.3% conversion rate
  • +7.7% average basket value

Do you have a similar project?

Contact the service provider and receive an appropriate offer in a timely manner.

Do you have a similar project?

Contact the service provider and receive an appropriate offer in a timely manner.

Rating Overview


Overall Rating

4.6
9 Reviews

Distribution of rating stars

STARS PERCENTAGE DISTRIBUTION
5 Stars 91.7%
4 Stars 0%
3 Stars 0%
2 Stars 0%
1 Star 8.3%
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Reviews

Feedbax Reviews

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All Reviews


5.0

Google

5.0

We have been working with Protofy for nine years. They are creative, reliable and always come up with fresh ideas. Exactly what I want from a digital agency. Communication is straightforward, the team is professional and the results speak for themselves. So if you're looking for a strong partner, I can highly recommend them!

Google

5.0

The best!

Google

5.0

Protofy has accompanied us for many years as a competent and reliable partner in almost all of our digital projects - be it websites, apps, TV or other areas. We can always rely on their support, even at short notice. Many thanks to the entire Protofy team for the excellent cooperation!

Google

5.0

We have been working together since about 6 months and I can highly recommend Protofy to anyone trying to build a compelling digital product. They have a very professional and skilled team. Communication is always clear, deadlines are being respected. All in all I am super satisfied with the collaboration.

Google

5.0

The collaboration was consistently professional: solution-oriented, reliable and proactive. I particularly appreciate the fact that they are a good fit on a personal level, which also makes the collaboration fun. An absolute recommendation.

Google

5.0

I have been working with Protofy for years and can only say the following about the agency: reliable, innovative, thoughtful, sympathetic, solution-oriented, partnership-based and yes, quality doesn't come for free here either. The very good results are well worth it. If you are looking for a web agency that can also provide reliable support for technically demanding topics and security issues, this is the right place for you.

Google

5.0

We completely redesigned our homepage with the help of Protofy. It was very quick and uncomplicated, within a few weeks we were able to agree on a clear plan and then implement it very quickly. By focusing on the most important, sales-driving features, the switch from our old Wordpress solution to a customized homepage was also absolutely fair in terms of budget. As a result, all new feature requests continue to go to Protofy, and we have been very happy customers for several years now.

Google

1.0

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They don't have any free parking there at all. Totally annoying.

0
Google

5.0

0
Google
Malte Stenzel | Protofy GmbH & Co. KG
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