PromptMarketing

PromptMarketing is a consultancy based in Amsterdam, focused on AI Search Marketing and Generative Engine Optimisation. We enable organisations to make sure that large language models grasp what their brand stands for, reflect it correctly, and confidently recommend it in generative settings. PromptMarketing We’re a specialist firm built for the AI Search age. As discovery moves away from simple link lists toward synthesised responses, brands can’t rely only on visibility metrics. They have to be understood, trusted, and chosen by platforms such as ChatGPT, Gemini, Copilot, Claude, and Google AI Overviews. That’s exactly where we help. We increase brand reach across generative AI environments through four key capabilities: Prompt Intelligence: tracking AI awareness, sentiment, and competitor footprint Prompt Optimisation: strengthening technical foundations, refining content, structuring entities, and improving authority signals Prompt Commerce: getting brands ready for agent-led exchanges and integrations built on protocols Prompt Advertising: preparing brands for paid visibility inside generative experiences Our approach is grounded in a straightforward premise: classic SEO is designed to win rankings and clicks, whereas Prompt Marketing is engineered to improve how models understand and which brands they surface. We concentrate on the AI Search indicators that actually drive outcomes—Visibility Score, Selection Rate, and Primary Bias. We bring together research, engineering-led optimisation, content strategy, and AI-native measurement to help brands become clearer to models and more competitive in generative contexts. Our aim isn’t merely to have brands indexed—it’s to ensure they’re represented correctly and are more likely to be recommended. PromptMarketing was created on the conviction that search marketing must evolve. We’re shaping the next discipline. PromptMarketing is an Amsterdam-based consultancy focused on AI Search Marketing and Generative Engine Optimisation. The team supports enterprises in ensuring that large language models accurately interpret, portray, and recommend their brands across generative environments.PromptMarketingWe are a specialist consultancy built for the AI Search era.As discovery shifts from links to synthesised answers, brands require far more than rankings. They must be recognised, relied upon, and selected by systems like ChatGPT, Gemini, Copilot, Claude, and Google AI Overviews. That’s where we come in.We support brands in expanding their visibility across generative AI environments through four core workstreams: Prompt Intelligence: tracking AI awareness, sentiment, and competitor footprint Prompt Intelligence: tracking AI awareness, sentiment, and competitor footprint Prompt Optimisation: strengthening technical foundations, refining content, structuring entities, and improving authority signals Prompt Optimisation: strengthening technical foundations, refining content, structuring entities, and improving authority signals Prompt Commerce: getting brands ready for agent-led exchanges and integrations built on protocols Prompt Commerce: getting brands ready for agent-led exchanges and integrations built on protocols Prompt Advertising: preparing brands for paid visibility inside generative experiences Prompt Advertising: preparing brands for paid visibility inside generative experiencesOur work is based on a simple principle: traditional SEO targets rankings and clicks, while Prompt Marketing targets model comprehension and selection. We prioritise the measures that matter for AI Search, including Visibility Score, Selection Rate, and Primary Bias.We combine research, technical optimisation, content planning, and AI-native measurement so brands can become easier to interpret and more competitive across generative environments. Our objective isn’t just to get brands indexed; it’s to make sure they’re portrayed accurately and are more likely to be suggested. PromptMarketing was founded on the belief that search marketing needs to evolve. We are building that next discipline.