PIA Media MUC GmbH

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Vention
4.9
1,001-5,000
New York

Software Development
App Development
Web Development
Artificial Intelligence
Simplify Marketing for you to grow

Profile Overview

About PIA Media MUC GmbH

In today’s digital landscape, marketing presents complex challenges. At PIA Media, we address these obstacles and ensure enhanced effectiveness by integrating strategy, media, creation, technology, and data into a robust operating model.

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Locations


Munich

Erika-Mann-Straße 63
80636 Munich (DE)

Services

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Portfolio

Key Clients

AOK DAK Gesundheit Ernsting's Family Fielmann Fitness First Lufthansa Technik MOIA Payback Rauch RTL SwissLife SOS Kinderdörfer Weltweit TUI Vorwerk Weber WWF

Downloads

Projects

MediaMarktSaturn boosts measured conversions 26% with consent mode

Case Study by PIA Media MUC GmbH

MediaMarktSaturn boosts measured conversions 26% with consent mode
MediaMarktSaturn

E-Commerce

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Social Media Marketing

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Description

The Challenge MediaMarktSaturn is Europe’s leading omnichannel consumer electronics retailer, and in Germany it operates both mediamarkt.de and saturn.de. One of its highest priorities was fulfilling customer expectations in alignment with privacy regulations, but technology changes and regulatory restrictions created reporting challenges and difficulties in optimizing decisions. The company believed data loss was putting revenue at risk as bidding algorithms received fewer signals to work with and became less efficient at driving results.

Solution

The Approach To mitigate data loss, MediaMarktSaturn used conversion modeling with consent mode. Implementing Google AI-powered capabilities to bridge measurement gaps was an important step for the company while still respecting customer choices and providing them with the best user experience. Partnering with PIA Media: MediaMarktSaturn partnered with PIA Media to implement consent mode.

Results

The Results To assess the impact of consent mode, MediaMarktSaturn compared conversions with and without the feature. With consent mode, the company saw 25% more conversions for its mediamarkt.de domain and 26% more for saturn.de. This improvement marks an important milestone in MediaMarktSaturn’s privacy-centric measurement journey to expand analytics capabilities, modeling features, and first-party data activation.

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