PIA Media MUC GmbH

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Vention
4.9
1,001-5,000
New York

Software Development
App Development
Web Development
Blockchain & Web3
Simplified marketing for your growth

Profile Overview

About PIA Media MUC GmbH

In today’s digital landscape, marketing comes with complex challenges. At PIA Media, we tackle those obstacles head-on—delivering greater effectiveness by integrating strategy, media, creative, technology, and data into a strong operating model.

The (digital) world is getting more and more complicated. We’re your compass. We don’t just map out what’s next for today—we help you get ahead of tomorrow, so you can come through the wave. How do we do that? We’ve long broken down silo thinking and approach digital marketing holistically—so you’re always one step ahead in your fast-moving market. We’ve always thought and acted with technology and data at the center. We connect our efforts across all channels to drive measurable business impact.

PIA Media was created through the merger of leading agencies that set standards early in the digital world. Today, Performance Media, blueSummit, NORDPOL+ and additional areas of expertise come together as one—doing far more than the sum of their specialist disciplines. With experience and pioneering spirit, combined with a truly unique performance DNA, PIA Media is perfectly positioned for the next digital revolution.

At PIA Media, we live a culture that thinks digitally and acts humanely. Experts from all corners of the digital universe work closely together in a dynamic, future-oriented team—with one clear goal always in view: driving success for our clients. Our focus is always forward. Here, innovative individual ideas merge into an energetic movement to shape the digital marketing future with confidence.

More than 400 colleagues work here. We speak fluent digital—and 21 other languages. Together, we’re a diverse mix of people who share one thing: a passion and the determination to fully unlock the potential of the digital world—for and alongside our clients. Free of conventions, but deeply service-oriented, we bring together the best from a wide range of backgrounds: bold and professional, young and experienced, seasoned and fresh, diverse and unique. We create an environment that fuels innovation, generates creative energy, and keeps your personal success firmly in mind.

We’re not a standard agency, so we’re not looking for standard CVs—we want people with character, the courage to keep discovering digital worlds in new ways. At PIA Media, we value curious personalities who question conventions and jump into things with passion and fresh ideas. Whether you already have expertise in a specific field or you want to blaze new trails with unstoppable energy—here you’ll find an environment where diversity meets creativity. Join a team that moves big things forward together.

With offices in Hamburg, Munich, Düsseldorf, and Berlin—as well as in Belgrade—we’re firmly rooted in Europe’s digital landscape. Each location brings its own energy, but together we form one unit that operates across Europe. Our modern offices offer not only top equipment and excellent connections, but also all the amenities you need to work creatively and efficiently. Whether in the Elbe metropolis, the heart of Bavaria, on the Rhine, in the capital, or the fast-growing tech hub in the east—our teams work closely together to shape and implement the strategies of tomorrow.

Sustainability isn’t a buzzword for us—it’s lived into our DNA. We work to keep our CO2 footprint as low as possible, rely on green electricity, and are pushing the transition of our fleet toward electric drives. We design business travel to be as climate-friendly as possible and use resource-conscious technologies in our offices. Our colleagues benefit from the Deutschlandticket and the option of a company bike to make commuting more eco-friendly. Because we’re convinced: the future isn’t just digital—it has to be sustainable, too.

We share a long-standing (development) partnership with the digital powerhouses of the world. Whether it’s Google, Microsoft, Amazon, Meta, or TikTok—we work with the tech giants in a relationship built on trust and real teamwork. At the same time, we maintain a close network of more than 100 additional partnerships with established major players and innovative niche providers. That gives us the edge to stay one step ahead with and for our clients. Together with our partners, we break boundaries and set new standards.

The greatest recognition for us is and always will be your success—that’s why we give our very best every day. Of course, we’re also proud that our work and quality are regularly recognized. Recognition for our achievements—from various creative awards to the Google German Agencies & Partners Award—is a fantastic motivation for our team performance.

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Locations


Munich

Wredestraße 7
50335 Munich (DE)

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Portfolio

Key Clients

AOK DAK Gesundheit Ernsting's Family Fielmann Fitness First Lufthansa Technik MOIA Payback Rauch RTL SwissLife SOS Kinderdörfer Weltweit TUI Vorwerk Weber WWF

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Projects

MediaMarktSaturn boosts measured conversions 26% with consent mode

Case Study by PIA Media MUC GmbH

MediaMarktSaturn boosts measured conversions 26% with consent mode
MediaMarktSaturn

E-Commerce

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Social Media Marketing

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Description

The Challenge MediaMarktSaturn is Europe’s leading omnichannel consumer electronics retailer, and in Germany it operates both mediamarkt.de and saturn.de. One of its highest priorities was fulfilling customer expectations in alignment with privacy regulations, but technology changes and regulatory restrictions created reporting challenges and difficulties in optimizing decisions. The company believed data loss was putting revenue at risk as bidding algorithms received fewer signals to work with and became less efficient at driving results.

Solution

The Approach To mitigate data loss, MediaMarktSaturn used conversion modeling with consent mode. Implementing Google AI-powered capabilities to bridge measurement gaps was an important step for the company while still respecting customer choices and providing them with the best user experience. Partnering with PIA Media: MediaMarktSaturn partnered with PIA Media to implement consent mode.

Results

The Results To assess the impact of consent mode, MediaMarktSaturn compared conversions with and without the feature. With consent mode, the company saw 25% more conversions for its mediamarkt.de domain and 26% more for saturn.de. This improvement marks an important milestone in MediaMarktSaturn’s privacy-centric measurement journey to expand analytics capabilities, modeling features, and first-party data activation.

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