Makheia Group

Makheia is an independent communications collective and the foremost French content-creation group for businesses, ranked 10th in OpinionWay’s 2012 list. Its name comes from the ancient Greek word for combat, a root that still appears in the modern term for bullfighting. Built around the brand-media idea, also known as Brand Content, Makheia helps companies strengthen their ties with the audiences that matter most through an original approach that combines cross-audience analysis with semantic research. Working across the public brand-content value chain, it supports organizations in deepening relationships with sensitive stakeholders: customers, employees, and shareholders. Led by Edouard Rencker, the group is structured around three core specialties: innovation and digital strategy at Big Youth, corporate mediation and editorial strategy at Sequoia, and marketing plus relational activation at Affinity. Listed on Alternext, Makheia has 220 employees and generated a gross margin of 20 million euros in 2013. It is recognized by Oseo as an innovative company.