INDARU

Indaru, Experts in Marketing Mix Modeling & Marketing Analytics Indaru is an independent consultancy specializing in marketing analytics and measurement. Its expertise spans Marketing Mix Modeling (MMM), media effectiveness and AI-powered marketing optimization. Using advanced data science, econometrics and machine learning, the company helps global advertisers make their marketing investments perform better, more transparently and more sustainably. Based in Barcelona, Indaru partners with clients throughout Europe, the Americas, the Middle East and APAC. It enables enterprise marketing teams to create dependable measurement frameworks that bring together MMM, media analytics and marketing performance consulting. Indaru’s key offerings include: **Marketing Mix Modeling (MMM)** Sophisticated econometric models reveal how marketing spend performs across digital and offline channels. Organizations can use these insights to allocate budgets more effectively, project results and increase marketing ROI. **Marketing Analytics & AI** Machine learning and advanced analytics turn marketing data into forecasts, campaign evaluations and more informed media investment choices. **Media Consulting & Audits** Independent guidance on media helps improve transparency, assess agency results and strengthen overall marketing effectiveness. **Marketing Sustainability** With its proprietary technology, Indaru calculates the carbon footprint of digital ads and websites, helping brands assess and reduce the environmental effects of their marketing. Indaru has created proprietary tools such as AITA®, a scalable platform for MMM and media optimization, and EcoMetrics®, an ISO-aligned solution that measures and helps reduce CO₂ emissions from digital advertising. Its clients include major international brands such as Volkswagen Group, Samsung, IKEA, Domino’s Pizza, Essity, CaixaBank and Majid Al Futtaim.