HIPOPOTESIS | Strategic Market Research for Global Brands

HIPOPOTESIS gives companies the insight to expand more quickly and make smarter moves across markets worldwide. We bring qualitative research, quantitative analysis and social listening together as a single strategic research partner. Rooted in Spain yet active around the world in English and Spanish, we look well beyond conventional research. By interpreting people’s behaviour, shifts in the market and online discussions, we help your business build an advantage based on genuine understanding. Our founders are social anthropologists, and our multidisciplinary team draws on business anthropology, design thinking, lean and agile practices, and computational social science. This distinctive mix turns complex challenges into clear direction for CMOs, product leaders, UX teams and innovation specialists, empowering them to make ambitious decisions with confidence. Each project is carefully tailored, bringing together ethnographic interviews, surveys, online communities and live data from social platforms. We reveal what customers, users and employees think, feel and require—then help you put those findings to work. From launching in a new territory to validating an idea, improving a user journey or understanding how a brand is seen, Hipopotesis is a trusted research partner focused on meaningful business results. Put insight to work and grow. Hipopotesis | Market Research. Deeper Understanding. Strategic Results.