HECHT INS GEFECHT

Background What does your company do and what is your area of responsibility?

In my role as Managing Director, I’m responsible for the strategic further development of our brands, Caspary Bestattungen and trauerraum—the organization and direction of the company, and the quality of our services, both in how we support customers and in our internal processes.

Challenge What were the project goals?

The project goals were to develop a solid, long-term SEO strategy that clearly builds on our existing strengths and systematically increases our visibility in relevant searches.

At the core was a structured analysis of our current website, identifying opportunities across technical, content, and user-navigation areas, and developing specific, prioritized actions. The goal was also to create a clear strategic foundation that we could continue internally in the long run and implement ourselves.

Solution Why did you select this service provider over others?

We chose Hecht into the fray because from the start their strategic approach and clear, structured way of working convinced us. For us, it was especially important to find a partner who doesn’t treat SEO in isolation, but thinks holistically—from the technical foundation and content to user guidance.

We were also impressed by their transparent communication and their understanding of our industry and our specific needs. Very quickly, it felt like we were collaborating on an equal footing and receiving tailored guidance that was customized to us.

Please describe the provider's project approach.

Hecht’s “into the fray” project approach was clearly structured, easy to follow, and broken down into individual steps that built logically on one another. It started with an in-depth analysis of our existing website—both from a technical perspective and in terms of content, structure, and visibility.
From there, the team identified key opportunities and translated them into specific, prioritized recommendations. What was especially helpful was how they clearly weighed the different measures, so we always knew exactly where to focus.
Over the course of the project, the results were also presented in a way that was easy to understand and discussed together. The goal throughout was to ensure we could continue driving the strategy on our own. Overall, the process was very transparent, targeted, and consistently designed for long-term impact.

How many project team members were involved? What roles did they have in the project?

On the Hecht-to-the-battlefront side, the project was handled by a small, well-coordinated team, which enabled very direct and efficient collaboration. Our points of contact were clearly defined and always easy to reach.
I myself was centrally involved as managing director—supporting the project’s strategic direction, evaluating the results internally, and taking them further. At the same time, I served as a sparring partner for the content and structural questions, helping shape our company’s implementation approach.
This close, focused collaboration played a key role in ensuring that the results were practical and could be integrated smoothly into our existing structures.

Results What were the measurable outcomes from the project that demonstrate progress or success?

Barely after rolling out our first measures, we could already see a noticeable improvement in our visibility for relevant search queries. In particular, for key terms in our core service area, our rankings have improved significantly.

We also now have a clear content and structural direction for our website, which helps us develop content more purposefully and reach our target audiences more effectively. Internal processes around content creation and prioritization have also become much more structured.

For us, though, the biggest success is the strategic foundation we’ve built: we now have a solid understanding of SEO and a concrete action plan that we can continue to drive on our own—one that will support our long-term evolution of our online presence.

If you’d like, I can also add a numbers-driven version (for example, with percentage improvements) if that’s what you need for the platform.

Did they deliver on time? How did they respond to your needs?

All agreed deadlines were met reliably. The individual project phases were clearly structured and well planned, so we always had transparency into the current status.
Feedback was addressed quickly, openly, and in a highly constructive way. Comments and questions were taken seriously and directly incorporated into the next steps. What stood out especially was the team’s flexibility in meeting our individual requirements and tailoring the content accordingly.
Overall, we experienced the collaboration as highly dependable, partnership-oriented, and focused on finding solutions.

What impressed you the most about the collaboration?

What impressed us most was the combination of deep expertise and the ability to communicate it clearly, in a structured way, and in a practical manner. Complex SEO topics were made understandable and translated in such a way that we could apply them directly in our day-to-day work.

What’s also worth highlighting is the strategic perspective: instead of focusing on short-term individual actions, there was always an eye on the bigger picture—with a clear, sustainable direction. At the same time, the collaboration was truly partnership-driven—open, transparent, and on equal footing—making the entire process not only effective, but also enjoyable.

This blend of expertise, structure, and genuine collaboration made all the difference for us.

What areas can the service provider improve upon?

From our perspective, the collaboration was already at a very high level—both in terms of content and organization. If anything, in certain phases we could have wanted a bit more room for in-depth discussions, simply because the topics were so valuable and the interest in further exchange was correspondingly strong.

At the same time, this is best understood as a request at a very high level. Overall, we experienced the collaboration as extremely well-structured, thoughtful, and high-quality, and we felt very well informed, supported, and guided throughout.

Background What does your company do and what is your area of responsibility?

As the Marketing Manager for Tech Solutions GmbH, a Berlin-based technology company, I oversee our digital marketing initiatives and strategic partnerships. My role encompasses all efforts to enhance our online presence and visibility in the competitive tech landscape.

Challenge What were the project goals?

Our primary goal was to improve our SEO performance and stay ahead of the curve in an evolving digital landscape. With AI and large language models (LLMs) becoming increasingly important in SEO, we needed a partner who could optimize our content strategy for both traditional search engines and AI-powered search tools. We aimed to enhance our organic visibility and adapt our approach to the new era of AI-driven search.

Solution Why did you select this service provider over others?

We selected Hecht ins Gefecht after careful consideration of several providers. What set them apart was Benny's exceptional expertise, you can immediately tell he truly understands how SEO works at a fundamental level. The entire team demonstrated deep knowledge of current trends, particularly regarding AI and large language models in SEO. Their understanding of how to optimize for both traditional search engines and emerging AI-powered search was exactly what we needed.

Please describe the provider's project approach.

They employed a modern SEO methodology that incorporated AI and LLM optimization. The approach was comprehensive, focusing on both traditional search engine optimization and preparing our content strategy for AI-powered search tools. Regular consultations and strategic planning sessions ensured alignment with the latest developments in SEO and AI technology.

How many project team members were involved? What roles did they have in the project?

The team consisted of SEO experts with strong understanding of AI and LLM integration. They demonstrated deep technical knowledge combined with strategic thinking about how search is evolving. Their expertise spanned traditional SEO techniques and cutting-edge AI-powered optimization strategies.

Results What were the measurable outcomes from the project that demonstrate progress or success?

We achieved significant SEO improvements within the first few months. Our search rankings improved notably for key terms, and we saw measurable increases in organic traffic. The team successfully implemented AI-powered optimization strategies that positioned us well for the evolving search landscape. Their approach delivered both immediate results and long-term strategic value.

Did they deliver on time? How did they respond to your needs?

They demonstrated excellent ability to stay current with AI trends in SEO. The team was responsive to our needs and consistently brought fresh insights about emerging developments in AI-powered search. Their proactive approach to incorporating new AI and LLM strategies into our SEO efforts showed true expertise and commitment to delivering cutting-edge solutions.

What impressed you the most about the collaboration?

Benny's profound expertise stands out - you can immediately tell he understands SEO deeply and fundamentally. The whole team excels and stays current with AI and LLM developments in SEO. Their ability to translate complex AI concepts into practical SEO strategies was impressive. They didn't just follow trends but genuinely understood the technology and its implications for search optimization.

What areas can the service provider improve upon?

The team consistently exceeded our expectations. Their deep expertise in both traditional SEO and emerging AI technologies made them an invaluable partner. We have no significant areas for improvement to suggest - they delivered excellent results and demonstrated true mastery of their field.

Background What does your company do and what is your area of responsibility?

We are an e-commerce company based in Berlin that focuses on B2C and B2B sales in the adult sector.

Challenge What were the project goals?

The aim of the project was to get us back into the top 3 on Google with keywords relevant to us, but also to be found or mentioned in LLMs.

Solution Why did you select this service provider over others?

We liked the guys from HECHT INS GEFECHT right from the start and they showed us how the project should proceed with a clear roadmap.

Please describe the provider's project approach.

There was a very good kick-off meeting in which we all addressed our problems and these were then transferred to a timeline.

How many project team members were involved? What roles did they have in the project?

There were a total of 5 team members who were deployed at different points in the project.

Results What were the measurable outcomes from the project that demonstrate progress or success?

As a super project manager, Benny provides structure, prioritization and transparent communication without ever appearing bureaucratic.

Did they deliver on time? How did they respond to your needs?

Yes, everything was delivered on time at all times. Communication took place at all times.

What impressed you the most about the collaboration?

Benny is a great project manager who keeps the threads and timings together, reacts quickly and creates a pleasant, productive atmosphere.

What areas can the service provider improve upon?

There's nothing to improve here, so now I have to cram 100 characters full of stupid talk.

Background What does your company do and what is your area of responsibility?

As the Co-founder of bubedame we build Apps and Web-Experiences for small and medium sized enterprises.

Challenge What were the project goals?

Our goal was to look at our current website and to develop a personalized strategy to improve SEO ranking. This includes ranking on LLMs like ChatGPT.

Solution Why did you select this service provider over others?

Hecht ins Gefecht is very active on Linkedin and they have high quality posts which made me curious to work with them.

Please describe the provider's project approach.

The provider has a straight-forward approach of giving direct an honest feedback that is based on a ton of experience. Benny is a SEO-hero!

How many project team members were involved? What roles did they have in the project?

Just me and Benny. My role is to propose a strategy internally and to also implement the changes necessary.

Results What were the measurable outcomes from the project that demonstrate progress or success?

I now have a clear and long action-step plan to successfully improve our SEO ranking. The value of this is immeasurable.

Did they deliver on time? How did they respond to your needs?

Everything was promptly, the agency answers quickly and was super quick to deliver. They answer to messages very quickly.

What impressed you the most about the collaboration?

The straightforward and cut to the chase approach has impressed me. The advice we got was so dense that taking notes continuously is advised!

What areas can the service provider improve upon?

I was truly happy about the experience and would not know what to add or improve upon. Thank you for your help!

Background What does your company do and what is your area of responsibility?

As the operator of a high-reach travel blog for Southeast Asia, I deal with the topics of affiliate marketing and eCommerce.

Challenge What were the project goals?

Our goal was to increase the reach of our website through targeted technical optimization and SEO.

Solution Why did you select this service provider over others?

It was already clear in preliminary discussions that Hecht enters the fray with structured concepts and expertise.

Please describe the provider's project approach.

The collaboration began with a joint planning phase. Hecht ins Gefecht then developed a sophisticated concept and presented the project roadmap. The project was quickly implemented on the basis of joint adjustments.

How many project team members were involved? What roles did they have in the project?

Three employees were involved. As the client, we were closely involved in the ongoing development of the project.

Results What were the measurable outcomes from the project that demonstrate progress or success?

Just four months after the launch, clear successes were achieved. The growth continues to this day.

Did they deliver on time? How did they respond to your needs?

Deadlines were always met. Feedback was always received positively and used constructively.

What impressed you the most about the collaboration?

The uncomplicated communication and independent implementation of even complex projects on the part of Hecht.

What areas can the service provider improve upon?

Speed and cost efficiency are generally desirable areas for improvement. Overall, however, we are extremely satisfied with the price-performance ratio of Hecht ins Gefecht.

Background What does your company do and what is your area of responsibility?

Publisher (books, cards and audio products for meditation and relaxation) and store with feel-good products, management

Challenge What were the project goals?

Understand SEO correlations better and concrete steps for planned new website for good ranking

Solution Why did you select this service provider over others?

Recommendation via Shopify developer, this has proven to be spot on in conversation, thanks for the good advice

Please describe the provider's project approach.

First of all, a detailed presentation of our website and products, the planned SEO approach, etc. and then concrete tips regarding optimization options and the recommended approach by Hecht into the fray

How many project team members were involved? What roles did they have in the project?

Initial telephone consultation with Johannes and then a video call with Benny, who provided detailed and competent advice

Results What were the measurable outcomes from the project that demonstrate progress or success?

We have gained a deeper understanding and are thus better able to develop a strategy and recognize adjusting screws

Did they deliver on time? How did they respond to your needs?

Appointments were kept and were possible at any time, there was only the consultation appointment so far, therefore no further information possible

What impressed you the most about the collaboration?

Competent and patient answers to various questions and the knowledge was gladly shared without panic-mongering

What areas can the service provider improve upon?

There must be something here, but I have no comments, the consultation fully met our expectations