Groundswell Strategies

Groundswell Strategies B.V. is a communications consultancy headquartered in Amsterdam, working with clients worldwide. We collaborate with NGOs, multilateral organizations, civil society alliances, philanthropic foundations, and mission-driven brands to generate lasting momentum for organizations tackling real-world change. What distinguishes Groundswell is seasoned, inside knowledge paired with a lean senior team. Their careers were forged within the very institutions and funding networks that shape today’s international development and global health environment. We operate as hands-on specialists who understand how governments and major funders reach decisions—and what truly influences them. Co-founder Jacki Evans is a communications strategist with 15+ years of experience across the Global Fund, UNESCO, PEPFAR, and global health initiatives on three continents. Co-founder Annie Sanicki brings more than ten years of experience in international program leadership and delivery, including service in the White House Situation Room, the U.S. Department of State, PEPFAR, and PATH—where she directed large-scale foreign assistance efforts in areas spanning health, safety, and development. Together, they unite imaginative communications thinking with deep rigor in operations and policy. Groundswell supports clients through six connected service areas: Position, Narrative design, messaging, and insight analysis Create, Content production and on-the-ground storytelling Engage, Digital strategy and social media advisory Amplify, Earned media coverage and strategic partnerships Convene, Planning and execution of high-impact events Integrate, Capability strengthening and communications infrastructure All work is shaped around your stakeholders, matched to your bandwidth, and built to scale with your ambitions. A groundswell is an unstoppable current—genuine, and impossible to overlook. That momentum is the force we bring to everything we do.