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DIE CREW AG
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Company Profile
Profile Overview
About DIE CREW AG
DIE CREW AG stands for Creative Sales Campaigning—creative communication solutions along the sales channels. Our services are aimed in particular at companies with complex sales, distribution, and trading structures, for example B2B2B, B2B2C, or B2B2B2C.
The promise: With their communication solutions, the Crew closes the gap between marketing and sales to create greater impact in the market.
A key tool is the CREW CHANNEL PLANNER®, which analyzes and evaluates sales channels so that effective measures for marketing and sales communication can be developed based on those insights.
Communication to and through sales plays a central role—meaning the internal engagement of sales teams as well as supporting their communication toward target audiences. For the Crew, sales is therefore an important target group, because it sits at the very start of the communication chain going out to the market.
One central goal is to establish marketing as a turbo for sales—and sales as the strongest multiplier for marketing. This alignment demonstrably leads to better results—something that numerous studies confirm.
In the pharmaceutical sector, Creative Sales Campaigning, for example, means covering the entire communication chain: from marketing to the field sales force, through pharmacies and their stakeholders—right up to end customers.
The same applies to digital distribution channels—for instance, marketing OTC products (over-the-counter medications) via online pharmacies or Amazon. In these cases, the agency handles everything: from maintaining listings to producing all required assets.
Another example: the international communication chain in the construction industry—from international marketing through national and local marketing and sales stages and the trade, all the way to the craftspeople and, finally, the end customer. It’s a long journey where a lot of impact can get lost without targeted communication.
For international markets, the Crew is part of the Mission Hub network—with partner agencies in all relevant markets. The agency’s mindset, “We don’t just call ourselves Crew—we are also one!” reflects its commitment to shaping customers’ success together with them.
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Locations
Services
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- Content Marketing: 10 %
- Logo Design: 10 %
- Artificial Intelligence: 10 %
- Print Design: 10 %
- Branding: 10 %
- Social Media Marketing: 10 %
- Video Production: 10 %
- Marketing Strategy: 10 %
- Advertising: 10 %
- Lead Generation: 10 %
Branding
20%
20%
20%
20%
20%
- Brand Strategy : 20 %
- Brand Communication : 20 %
- Naming : 20 %
- Corporate Identity: 20%
- Product Branding: 20%
Content Types
25%
25%
25%
25%
- Blog Posts: 25%
- Info Graphics: 25%
- Whitepaper: 25%
- Websites: 25%
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Team
Inhaber und Inhaberinnen der Crew (v.l.n.r.): Kai Wanner, Marcel Steybe, Martin Süßmuth, Lars Hellberg, Freia Katharina Fischbach, Michael Frank und Dino Borsellino
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Portfolio
Key Clients
Bosch ratiopharm sto Bionorica Elanco TRUMPF RexrothProjects
Produktlaunch 5500 siastyle
Case Study by DIE CREW AG
Description
Mit der Einführung der neuen Schleifmittelserie 5500 siastyle wollte sia Abrasives ein Produkt schaffen, das technologische Innovation und ein emotionales Markenerlebnis verbindet. Neben der Produktentwicklung entstand ein ganzheitliches Kommunikationskonzept, vom Produktdesign und Packaging bis zu Film, Social Media und klassischen Informationsunterlagen.
Challenge
Der Schleifmittelmarkt ist stark umkämpft und die Zielgruppe professioneller Handwerker stellt hohe Anforderungen an Qualität, Funktionalität und Verlässlichkeit. Die Aufgabe bestand darin, die neue Serie klar vom Wettbewerb abzugrenzen und sia Abrasives zugleich als innovativen, kreativen Partner zu positionieren.
Solution
Die innovative Keramikschleifkorn-Technologie und ein neues Streudesign wurden durch eine neuartige Layertechnik ergänzt. Sie ermöglicht es, die Schleifseite dauerhaft zu bedrucken, ohne dass das Design während der Anwendung verloren geht. Auf dieser Grundlage wurde ein auffälliges, modernes Designkonzept entwickelt, das technische Leistungsfähigkeit sichtbar und emotional erlebbar macht, unter dem neuen Namen siastyle.
Results
Entstanden ist ein State-of-the-Art-Produkt mit hohem Wiedererkennungswert, das sich sowohl technisch als auch visuell klar im Markt differenziert. 5500 siastyle verbindet hilfreiche Features mit einem farbenfrohen, markanten Auftritt und schafft so eine eigenständige Produktwelt, die die Innovationskraft von sia Abrasives über alle Kommunikationsmaßnahmen hinweg transportiert.
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Further case studies of the provider
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