DIE CREW AG

DIE CREW AG stands for Creative Sales Campaigning—creative communication solutions along the sales channels. Our services are aimed in particular at companies with complex sales, distribution, and trading structures, for example B2B2B, B2B2C, or B2B2B2C.

The promise: With their communication solutions, the Crew closes the gap between marketing and sales to create greater impact in the market.

A key tool is the CREW CHANNEL PLANNER®, which analyzes and evaluates sales channels so that effective measures for marketing and sales communication can be developed based on those insights.

Communication to and through sales plays a central role—meaning the internal engagement of sales teams as well as supporting their communication toward target audiences. For the Crew, sales is therefore an important target group, because it sits at the very start of the communication chain going out to the market.

One central goal is to establish marketing as a turbo for sales—and sales as the strongest multiplier for marketing. This alignment demonstrably leads to better results—something that numerous studies confirm.

In the pharmaceutical sector, Creative Sales Campaigning, for example, means covering the entire communication chain: from marketing to the field sales force, through pharmacies and their stakeholders—right up to end customers.

The same applies to digital distribution channels—for instance, marketing OTC products (over-the-counter medications) via online pharmacies or Amazon. In these cases, the agency handles everything: from maintaining listings to producing all required assets.

Another example: the international communication chain in the construction industry—from international marketing through national and local marketing and sales stages and the trade, all the way to the craftspeople and, finally, the end customer. It’s a long journey where a lot of impact can get lost without targeted communication.

For international markets, the Crew is part of the Mission Hub network—with partner agencies in all relevant markets. The agency’s mindset, “We don’t just call ourselves Crew—we are also one!” reflects its commitment to shaping customers’ success together with them.