Destination Clients

More and more people are choosing to strike out on their own, driven by a wish for autonomy and a freer way of working. If that sounds like where you are now, then you are definitely in good company—and well done for making the leap :) Still, there’s a long stretch between the idea and the day-to-day, and that gap is what I call: “FIND CUSTOMERS”. And if you’ve never done any prospecting or selling before, it is far from a simple task. So you may be asking yourself how to reach out to prospects without turning the whole thing into a headache. For you, prospecting probably feels scattered, unclear, and stressful. All the more so if sales has never really been your thing... After nearly a decade in business development, one lesson stands out above the rest: having a sales instinct is not what makes prospecting work.