Defiant

Defiant is an independent, culture-led brand studio in Antwerp, Belgium. We build brand worlds for mid-sized, challenger and founder-led brands: brand strategy and positioning, campaigns, community activations, sports marketing and collaborations.

Clients work directly with our three founders, Lode Vochten, Karel Vinck and Maarten Van Herck, who bring more than 60 years of combined experience from advertising agencies in Belgium and Europe. A network of strategists, makers and producers joins in where a project needs it.

Clients include JBC, BPX, Kinepolis Business, Belfius Regio Aalst, Floralux, AED Group, Skill BuilderS, Lynist, Mayerline Brussels, Marktlink Capital, Rossel, Oval and SPACE. We also publish Zeitfeed, a cultural intelligence platform for brands. The first conversation is free.