BFG Nitro - TikTok Agentur

Background What does your company do and what is your area of responsibility?

As CEO of Reifen Straub, one of the leading B2B tire wholesalers in Germany, my goal was to position our brand in a more modern digital environment. While we have a strong market position in the traditional B2B business, we also wanted to build up our reach on TikTok and make our brand visible to younger target groups in the retail sector.

Challenge What were the project goals?

We wanted to take on a digital pioneering role in tire wholesale. To achieve this, it was important not only to use TikTok as a trend platform, but also to use it strategically for our brand reach. Our challenge was to develop content that entertains, generates reach and still reflects the professionalism of our brand.

Solution Why did you select this service provider over others?

Together with an experienced TikTok agency, we implemented a modular strategy that combines various components of the TikTok ecosystem: Content creation with a focus on storytelling and viral mechanisms Creator collaborations that authentically positioned our brand Performance marketing for a targeted increase in reach Integration of TikTok into our brand strategy

Please describe the provider's project approach.

The project began with a kick-off phase in which the agency analyzed our brand, target groups and B2B characteristics in the tire wholesale trade in detail. The strategic cornerstones were defined together in a workshop: Which product groups are the focus, how do we want to position ourselves on TikTok and which content is suitable for building reach. The agency then developed a modular concept along the TikTok ecosystem. This included - Content creation for our brand, tailored to the platform's viral mechanisms - Creator collaborations to achieve additional authenticity and reach - TikTok Ads & Performance Marketing to increase targeted reach - Reporting & optimization in two-week cycles The implementation followed an agile approach: Content was created and tested in short sprints and then optimized based on the results. All progress was presented in regular status calls so that we had a transparent overview of the project status at all times.

How many project team members were involved? What roles did they have in the project?

A total of 6 project employees from the provider were involved in the project. Project manager / strategy consultant - our central contact person who coordinated the entire strategy. - TikTok Shop & Ads Specialist - responsible for setting up, optimizing and managing the campaigns. - Content Creator Manager - coordinated the collaboration with suitable influencers - Creative Producer - translated the content ideas into short, attention-grabbing videos. - Livestream Consultant - accompanied the first live formats and coached our team. - Data & Reporting Analyst - continuously provided performance reports and derived optimization steps.

Results What were the measurable outcomes from the project that demonstrate progress or success?

Yes, we were able to measure very clear results that underline the success of the project: Our TikTok content already reached over 1 million views in the first three months. Reifen Straub's brand awareness in the B2B segment was noticeably increased - both among existing customers and potential new customers. We recorded significantly more website traffic via TikTok, which also boosted our digital visibility and SEO performance. Individual creator campaigns went viral and achieved an exceptionally high reach with a low budget. We also noticed a positive side effect in terms of employer branding: young professionals increasingly became aware of us via TikTok. The next big challenge is now scaling: we don't just want to repeat these successes selectively, but systematically transfer them to other product groups, campaigns and, in the long term, to international markets.

Did they deliver on time? How did they respond to your needs?

Yes, we were able to measure very concrete successes that impressively demonstrate the success of the project: In the first three months alone, our TikTok content achieved over 1 million views. Reifen Straub's brand awareness in the B2B sector increased significantly, which we were able to see both in increased inquiries from new customers and in feedback from existing partners. The TikTok content enabled us to generate significant additional traffic to our website - which also had a positive effect on our SEO visibility. Particularly noteworthy is the reach of individual creator campaigns, which went viral within a few days and enabled us to achieve a high ROI with a minimal budget. Our employer branding goals also benefited: We received more applications from young talent who had discovered us via TikTok. These results show that TikTok has not only become a reach channel, but an effective tool for digital brand management in B2B wholesale.

What impressed you the most about the collaboration?

We were most impressed by the in-depth expertise of the TikTok agency. They understood our industry - B2B tire wholesale - very quickly and at the same time translated the language and mechanisms of TikTok perfectly. What was particularly positive was that they not only produced content, but always focused on the user perspective. Each campaign was designed to both achieve reach and authentically convey our brand. We were also impressed by their proactivity: the team didn't just react to our requirements, but regularly inspired us with new ideas and trends. This resulted in formats that went viral and significantly increased our brand awareness. In short, the combination of strategic thinking, creativity and technical implementation expertise made the collaboration particularly valuable for us.

What areas can the service provider improve upon?

We see the topic of scaling as a potential area for improvement. The first campaigns were very successful and have significantly increased our brand reach on TikTok. The next challenge now is to systematically build on these successes - in other words, to include even more product groups, increase the frequency of content and take greater account of international markets. In the future, we would like to have even more structures and processes for a scalable setup so that we can use the positive results not just selectively, but permanently and on a larger scale. Overall, however, we are extremely satisfied with the results to date and the collaboration - the agency has laid the foundations for successful scaling.

Background What does your company do and what is your area of responsibility?

Our company is a medium-sized catering provider specializing in event and business catering for corporate clients and private occasions. As the person responsible for HR & Recruiting, I am responsible for building up our growing team of service staff, chefs and event managers and retaining them in the long term.

Challenge What were the project goals?

The aim of our project was clear: to increase our reach among young applicants, especially in Gen Z, and to increase the number of applicants for service staff and kitchen staff. Traditional job ads had little impact, so we were looking for a solution that suited our industry - authentic, approachable and visible. Solution

Solution Why did you select this service provider over others?

We deliberately chose this service provider because it had already implemented several successful TikTok recruiting campaigns and had a perfect command of the platform's language. In the pitch, we were particularly impressed by the combination of creative content ideas and a clearly structured HR approach.

Please describe the provider's project approach.

At the beginning, several strategy workshops took place in which we worked out our employer brand and analyzed our candidate journey. The team then developed an editorial plan for TikTok, worked with us to produce authentic content (including behind-the-scenes footage from the kitchen, team interviews and event insights) and oversaw the entire production process. We worked in an agile manner with weekly feedback rounds so that we could exert influence at any time.

How many project team members were involved? What roles did they have in the project?

A project manager, a content creator, a TikTok Ads specialist and an HR strategy consultant were involved. Thanks to this interdisciplinary set-up, we felt that we were well looked after right from the start.

Results What were the measurable outcomes from the project that demonstrate progress or success?

+180 % applicant inquiries within the first three months Significantly more quality applications from young talent A strengthening of our employer brand - many applicants mentioned that they discovered us via TikTok Our HR team saves a lot of time thanks to centralized campaign management AND MOST IMPORTANTLY, ALL POSITIONS ARE FILLED PROPERLY!

Did they deliver on time? How did they respond to your needs?

Yes, the project was delivered on time. We were particularly impressed by the flexibility of the team, who responded to our wishes at all times and proactively made suggestions for improvement.

What impressed you the most about the collaboration?

The in-depth platform expertise combined with a real understanding of our HR challenges. Instead of superficial trend videos, content was created that conveyed our values as an employer and generated reach at the same time.

What areas can the service provider improve upon?

As the results consistently exceeded our expectations, it is difficult to find any real points of criticism. Only the coordination of individual posting dates could have been a little smoother - but this did not play a role in the success of the project.