App Marketing Hub

Background What does your company do and what is your area of responsibility?

We are an automotive expert office and have developed an app to make life easier and safer after an accident.

Challenge What were the project goals?

Our goal was to finally achieve visible app downloads and be found in the App Store and Google Play Store for relevant keywords such as "accident". After our app had hardly been noticed for months, we finally wanted to achieve the visibility and ranking we needed for success.

Solution Why did you select this service provider over others?

We spent a long time looking for someone who really understands how app marketing works - not just generic online marketing. At the App Marketing Hub, we immediately had the feeling that we were working with experts who are deeply involved in the topic of ASO (App Store Optimization). In addition, the specialization in app marketing was a decisive advantage.

Please describe the provider's project approach.

We began with a detailed introductory meeting in which the team analyzed our app, our goals and our target group in detail. A well-founded ASO strategy was then developed - including keyword research, screenshot optimization, text creation and progress tracking. The team regularly informed us about the status and made adjustments together with us.

How many project team members were involved? What roles did they have in the project?

Only one person was involved on our side. There were two permanent contacts at the App Marketing Hub - an ASO expert and a project manager. Both were available at all times and guided us closely through the project. We ourselves gave feedback on the proposals and provided the team with information so that everything could be tailored to our target group.

Results What were the measurable outcomes from the project that demonstrate progress or success?

Yes, absolutely! Our app now ranks number 1 in the Google Play Store for the term "accident" and many other relevant keywords in Germany. At one point, we were even ranked 48th among the top apps in the "car" category. The rankings in the Apple App Store are currently following suit - our goal is within reach.

Did they deliver on time? How did they respond to your needs?

All agreed deadlines were reliably met. Feedback was always implemented quickly, often even within a day. The work was very agile and based on partnership.

What impressed you the most about the collaboration?

The expertise! You immediately notice that the team knows what they are talking about - the analysis was in-depth, the measures were strategically well thought out and the results speak for themselves. We were also particularly impressed by how personal and committed the collaboration was - we never had the feeling that we were just one project among many.

What areas can the service provider improve upon?

From our point of view, there is nothing we would have wished for differently. Perhaps it would be helpful if there was a small dashboard in the future where you could view your progress at any time - but that's more of a "nice to have".