Adperical

Adperical helps ambitious brands turn marketing into measurable business growth. With teams in Beirut, Lebanon, and Irvine, California, our performance-led digital advertising agency supports companies across Lebanon, the wider MENA region, and the United States. We build and manage the initiatives that move your business forward, then verify the results. Our capabilities include paid media across Meta, Google, TikTok, and programmatic campaigns through The Trade Desk; social media operations; creator and influencer partnerships; website and e-commerce builds; SEO; brand strategy and creative production; content; and AI search optimization through GEO and AEO. Our approach is grounded in openness, evidence, and disciplined experimentation. We define the commercial objective and measurement plan together before anything goes live. Decisions are based on actual performance data, while structured A/B and incrementality testing helps distinguish genuine impact from coincidence. Reporting focuses on revenue and business outcomes rather than surface-level engagement figures. Our pricing is straightforward: advertising spend is billed at the platforms’ own rates, management costs appear separately, and hidden markups are never added. The team combines local understanding with experience at global enterprise scale. In the US, we have created and operated campaigns for internationally recognized names such as Disney, Coca-Cola, Samsung, P&G, Walmart, and Expedia, while also developing measurement systems for platforms including The Trade Desk. That same level of discipline is available to organizations of every size. Retail and FMCG/CPG companies can also tap into the Adperical Retail Data Network. By partnering with leading Lebanese supermarket groups, we use authentic, privacy-conscious purchase information to reach consumers who truly buy a given product or category. We then quantify the additional in-store sales generated by advertising, connecting media exposure directly to checkout results. Our clients span retail and e-commerce, FMCG/CPG, QSR and restaurants, travel and hospitality, apps and SaaS, plus healthcare and pharma. Want to understand what is genuinely fueling your growth? Get a complimentary analysis at https://adperical.com/contact.