7thSENSE GmbH

Description

Josera / Erbacher the food family, Multi-brand commerce for over ten years

For more than ten years, we’ve been supporting Erbacher the food family in D2C and B2B—a family business in its third generation with 75 years of history, whose premium pet food is sold in over 52 countries. What started as a Magento relaunch has grown into a fully developed multi-brand, multi-site platform.

Built on a shared Adobe Commerce foundation, the B2C brands JOSERA and Green Petfood, the agricultural brand Josera Agri, the country shops for Germany, Poland, and France, and a separate B2B platform all run on the same base. The shops are clearly separated in design and content—each brand speaks to its own target audience—while still sharing technical synergies and remaining independently expandable.

And then there are features you won’t find off the shelf: a fully custom-developed subscription for pet food with customer-side management, pause functionality, and integration with vouchers and bonus items; a rewards points system with its own redemption page; faceted navigation; extensive guides and CMS areas with product linking and a feed finder configurator; marketplace integrations with Kaufland and Fressnapf; and end-to-end integration with SAP.

“7thSENSE, with their excellent support for our Magento B2C & B2B web shops, played a key role in helping us efficiently achieve our e-commerce goals.”

— Björn Mahr, Head of Digital Projects & Applications, Erbacher the food family