Werbeagentur-Erfurt.net

They were hired to manage our entire Google Ads campaign and increase sales. After three months of working together and incurring additional costs—some of which had not been clearly communicated beforehand—the agency finally explained that they couldn’t do it and that all options had been exhausted. This raises the question for me: why would an agency promise certain services upfront that it later cannot deliver? I also wonder how meaningful the 52 five-star reviews found on Google really are. While communication was good during our collaboration and we could talk to the team, that ultimately doesn’t help much if the promised results aren’t achieved. -------------------------------------------------------------------------------------------- Response to the agency’s claim (see below): Summary of findings and complaints Delayed campaign launch The contract was signed on May 16, 2025. However, the first Google Ads campaigns were not activated until July 21, 2025. This means the agency took approximately two months to configure basic settings and launch the campaigns. In my view, such a long preparation period is neither professionally justifiable nor contractually justified. Unannounced additional costs / deviation from the quote: The agency submitted a quote for one-time costs totaling €856.80. However, on July 15, 2025, an invoice for €2,988.80 was issued—without these significant additional costs having been previously discussed with me or approved by me. Following my express rejection of this invoice, there was no further clarification or response from the agency. Lack of market analysis and unsuitability for the project: It is evident that, prior to accepting the assignment, the agency did not assess either the market situation or its own expertise in the relevant market segment. A basic preliminary analysis should have revealed that the agency was not suitable for this project. Insufficient results despite high click counts: Between July 21 and October 21, 2025, approximately 12,000 clicks were generated. The agency’s sole conclusion was that the products were “too expensive” for the German market. This statement constitutes an unprofessional shifting of responsibility: In a market with over 40 million households, claiming that there is no market for higher-quality products is professionally incomprehensible. Such a statement shows that the agency was unable to properly target or evaluate the campaign. Use of unsuitable keywords / inefficient budget allocation: The agency primarily worked with general, highly competitive keywords that made it impossible to clearly differentiate from the competition, as they are also used by major market players. Only after I pointed out this problem myself and suggested more specific long-tail keywords was the strategy partially adjusted. By that point, however, the budget and valuable time had already been wasted. Conclusion: The agency neither properly delivered the originally agreed-upon services nor carried out professional campaign management. Delays, unjustified additional costs, a lack of market knowledge, and strategic errors in keyword selection led to inefficient use of the advertising budget and a lack of project success. Overall, it must be noted that the agency did not execute the assignment professionally and did not manage the project in the client’s best interests. ...and now the agency is welcome to take legal action against this...

Unfortunately, we can't understand the good reviews. We originally came to seonicals based on a recommendation, the aim was to improve our ranking (search engine optimization SEO). Everything was presented by the owner in a great way, huge successes were very easy. Then came a small photo shoot, everything dragged on for many months, the contact persons changed constantly and were difficult to reach and at some point it was just about a new homepage. We were initially given an empty shell to fill with content ourselves, otherwise it would cost extra. It was only after much discussion that some improvements were made. We still had to keep one of our own employees busy for many days/weeks so that he could take care of the completion. Finally, the new homepage went online and we should be happy with it. We paid over 20,000 euros for all the fun. Unfortunately, the SEO, which was actually the point, didn't help at all. For most search terms, we are on page 2 at best, so practically worthless. The owner thinks he is a specialist in search engine optimization and that it will come by itself. However, about three quarters of a year have passed since the homepage went live and none of the relevant search terms appear on the first page, let alone at the top, as was once promised. Of course, seonicals would only provide further support and maintenance of the homepage at additional cost. That was an expensive homepage for over 20,000 euros. Unfortunately a total failure. MfG Hahn & Gempe Attorneys at Law