Waves Video Agency

Description

In collaboration with HEINEKEN, we embarked on an innovative e-learning project aimed at educating their global workforce on the new Business Code of Conduct. Our mission was clear: to create a Netflix-style series - on a budget - that seamlessly integrated key themes from the Code into an engaging and informative format.

Solution

Addressing these challenges, we devised a strategy that harnessed our creative agility and deep dive into workplace ethics research. By closely studying real-world scenarios and common dilemmas faced in corporate settings, we crafted storylines that were both authentic and directly aligned with the principles of the HEINEKEN Business Code of Conduct.

Operating with a small crew, we maximized every resource at our disposal. This meant adopting a guerrilla filmmaking approach, utilizing dynamic settings within the Heineken HQ for authenticity, carefully scheduling to make the most of our diverse 15+ actors' availability, and employing creative solutions in post-production to enhance the visual and narrative quality of the series.

The result was an English-spoken, 8-episode mini-series that transcended the typical e-learning format. Each episode, rich in drama, tension, and comedy, not only made the learning process enjoyable but also deeply informative. Despite the lean production model, we overdelivered on quality, creating a series that captivated HEINEKEN's global team and laid the groundwork for a cultural shift towards comprehensive understanding and adherence to the Business Code of Conduct. Through this project, we proved that limitations could indeed breed creativity, resulting in a learning experience that promises lasting impact.

Results

The result was an English-spoken, 8-episode mini-series that transcended the typical e-learning format. Featuring a diverse cast of over 15 actors, each episode is carefully crafted to deliver drama, tension, and comedy, making it not only educational but also enjoyable to watch.

With over 85,000 employees worldwide, spanning more than 35 languages, our goal was to ensure that every member of the HEINEKEN family gained a clear understanding of the Code's principles. Despite the lean production model, we overdelivered on quality, creating a series that captivated HEINEKEN's global team and laid the groundwork for a cultural shift towards comprehensive understanding and adherence to the Business Code of Conduct.

The review we got at the end:

"From conception to execution it was a very pleasant experience and we are so happy with the quality of the work! Waves is very professional, creative and efficient. I would definitely work again with them."