trafficdesign

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trafficdesign Alternatives

We design growth online!

Profile Overview

About trafficdesign

As one of the leading online marketing agencies in Cologne, we have been successfully supporting our clients in the areas of performance marketing and brand awareness since 2012. We are experts in the areas of Google Ads, social media ads, social media organic and creative creation - with a focus on performance design. We think holistically, data-driven and with a love of detail. Our customers? Celebrate not only our expertise, but also the honest exchange and our team, which is more than just a service provider. Let's grow together!

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Locations


Cologne

Hohenstaufenring 29-37
50674 Cologne (DE)
+492216705930

Video

Services

10%
10%
20%
15%
20%
5%
5%
15%

SEO

35%
20%
30%
5%
10%
  • SEA: 35%
  • OnPage Optimization: 20%
  • Performance Optimization: 30%
  • Conversion Optimization: 5%
  • Web Analytics: 10%

Social Media Marketing

10%
30%
30%
5%
10%
10%
5%

Pay Per Click

5%
5%
30%
20%
30%
5%
5%
  • YouTube Ads: 5%
  • Bing: 5%
  • Google Ads : 30 %
  • Facebook Ads: 20%
  • Instagram Ads: 30%
  • LinkedIn Ads: 5%
  • Pinterest Ads: 5%
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Team

trafficdesign Team

Founded in 2012 as a one-man company, we are now one of the leading online marketing agencies in Germany. trafficdesign impresses with efficiency, good processes, a high quality standard and an exceptional corporate culture in which all colleagues are proud to wear our hoodie with the logo on the chest.

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Portfolio

Key Clients

Funny-Frisch Fissler ETUUI Lanxess Arena Scania Sunpoint Ahoj WDR Ültje Kölnticket Mediatec Voelkel Universität Köln Eismann Körperwelten toom Deiters Köln Bonn Airport Sallos Bübchen Katjes Iron Maxx reisenthel Hellmut Ruck

Projects

Performance Marketing Betreuung

Case Study by trafficdesign

Performance Marketing Betreuung
Sunpoint

Consumer Goods and Trade

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Marketing Strategy

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Description

SUNPOINT is the largest tanning salon chain in Germany and serves numerous beauty-enthusiastic customers in the areas of tanning and cosmetics. As a holistic online marketing partner, we manage all social media and performance marketing channels and are responsible for creative creation and strategic consulting.

Solution

In order to identify the most effective messages, we carry out structured testing of the value proposition and use various image and video formats, including motion designs and UGC content. The results speak for themselves: SUNPOINT has now tapped into a large number of social media channels and has added TikTok and YouTube Shorts to its marketing mix alongside Facebook and Instagram. We are able to profitably generate new customers on all channels. This is only possible thanks to our close collaboration: as a holistic marketing partner, we act almost like a complete internal marketing department and can act extremely quickly and productively thanks to the trust and freedom provided by SUNPOINT.

Results

  • - 50% CPA (2022 vs. 2023)
  • + 125% deals with the same budget
  • > 50 k Ø unique website visitors / month
  • + 100 social ads creatives

Through our measures, we were able to reduce the cost per deal by more than 50% on average. This led to a considerable increase in the number of customers for SUNPOINT and a significant increase in the efficiency of marketing activities. The integration of TikTok and YouTube opened up completely new opportunities and positively expanded the marketing mix. We look forward to continuing to pursue innovative paths together with SUNPOINT in the future.

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Further case studies of the provider
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