Unlock the potential of your brand
Over 20 years of practical experience for international brands from DAX and medium-sized companies have shown us that many consulting projects get stuck despondently on PowerPoint slides without delivering tangible results. Less consulting, more solutions: sound conceptual quality, tangible results, quickly and directly, without vanity, in a team of proven experts in an optimistic and productive working atmosphere. That is spry. With strategy and creation from a single source, we develop concepts for brands and their storytelling that you can implement immediately.
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As part of our mandate for the BMW Group, we developed the BMW i brand from scratch and made it a pioneer for electric mobility in Germany.
Does anyone buy BMW electric mobility? What is special about this completely new product? How much is it a BMW, how independent is it? What does sustainability look like? All these questions were on our minds when we were developing the brand - at a time when no competitor was even thinking about electric mobility.
Positioning of BMW i as a sub-brand of BMW, name development with name component "BMW" analogous to the established sub-brand "BMW M", brand identity as a supplement to the triad with the core brand BMW and BMW M, brand design, retail design, strategic corridor, etc.
With BMW i, BMW was the pioneer of electromobility in Germany. Today, BMW i is an established sub-brand of BMW alongside BMW M and stands for the electrified and now also the particularly innovative and experimental part of the premium brand BMW.
Contact the service provider and receive an appropriate offer in a timely manner.
Contact the service provider and receive an appropriate offer in a timely manner.
