SCHRAEGER

VERIFIED 1 CASE STUDY

SCHRAEGER Alternatives

Ideen in Form gebracht

Profile Overview

About SCHRAEGER

We specifically combine product design, branding, and web design to turn concepts into functional prototypes, clear brands, and compelling digital presences.

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Locations


Grunwald

Nördliche Münchner Straße 27 a
82031 Grunwald (DE)
08008505888

Services

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Team

SCHRAEGER Team

An in-house team of designers, developers, architects, and strategists works closely together on projects that set standards across Europe. Geographical distance is not an obstacle for us, but part of our promise. Going the extra mile is standard practice for us, because true tangibility is a question of consistency. Whether Cessna or Cirrus, we award our own Miles and More points.

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Portfolio

Key Clients

Linea-D

Downloads

Projects

Re-Branding & Positionierung

Case Study by SCHRAEGER

Re-Branding & Positionierung
Linea-D

Consumer Goods and Trade

October 2016
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Web Design

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Description

Comprehensive digital architecture for the market launch of LINEA-D in Austria and Northern Europe. The goal was not a single measure, but rather the establishment of a consistent brand, product, and sales structure. Branding, 3D visualization, a website with a configurator, digital marketing fundamentals, and trade fair appearances were implemented—all coordinated in terms of content and technology.

Solution

A consistent brand and sales architecture was developed that combines digital and traditional measures. In addition to repositioning the brand, photorealistic 3D visualizations of the entire product portfolio were created, as well as a new website with a configurator. In addition, catalogs, business cards, flyers, merchandise materials, and trade fair appearances were designed to ensure a consistent brand experience in the physical space. All measures were coordinated in terms of content and visuals and prepared for international use, from online channels to trade fair appearances.

Results

Professional market entry in Austria (still in development)

• Significantly increased inquiries from the target market

• Consistent premium brand presence across all channels

• Independence from photo shoots thanks to scalable 3D assets

• Successful positioning at international trade fairs

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Do you have a similar project?

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Jasmin Schreiner | SCHRAEGER
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