Our name says it all. We see ourselves as rebels in today's internet business. We are a young, dynamic company with an unconventional way of working and offer data-driven online marketing for innovative entrepreneurs. Whether SEO, SEA, conversion optimization, web design, online store development, marketing automation or social media marketing. As performance marketers, it is important to us to base each of our measures on data & analysis. We always convince ourselves first and test our optimizations on our own brand.
Whether internally or externally: maximum transparency applies to us. We always have a strategic view of the market and only recommend optimization measures if they really make sense and promise success. Our team is a network of experts in a wide range of areas. One of our specialties is technical development in the online store sector. Our partners in the fields of logistics, computing technology, Ebay, Amazon and data protection work hand in hand with us on a daily basis. We are always a small but decisive step ahead in the online marketing business and have a specific mission statement that we constantly pursue. Our values run like a red thread through our way of working and our daily agency life.
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The Pfister & Partner website, although highly regarded in its industry, was facing the challenge of being modernized in terms of both technology and user experience. A critical look at the existing web presence revealed gaps in page performance as well as in the implementation of modern web standards. It was inevitable: a comprehensive relaunch was needed to bring the digital presence forward and at the same time meet the demanding requirements of users and search engines.
In the age of digitalization, where user experience and speed play essential roles, Pfister und Partner implemented a standardized but proven technology setup during their groundbreaking relaunch to not only rejuvenate the site, but also to raise the page performance to a level that sets standards in their industry.
Objectives
The main objectives were clearly related to two parameters: First, website speed and second, usability - both key elements that directly influence the so-called Core Web Vitals, which in turn are considered essential components of the page experience.
Technical depth
The solution approach included an intensive look at and optimization of the page experience and Core Web Vitals such as Largest Contentful Paint (LCP), First Input Delay (FID) and Cumulative Layout Shift (CLS). The focus here was not only on ensuring that the page loads quickly, but also that it remains stable and responsive during the interaction with the user
Why was our setup successful
The results were not only objectified using various analysis tools such as PageSpeed Insights and the Lighthouse tool, but also visualized to show both the before-and-after difference and the benchmark position within the industry. These tools have made it possible to gain deep insights into web performance and user-friendliness while providing clear evidence of the optimization achieved.
Contact the service provider and receive an appropriate offer in a timely manner.
Contact the service provider and receive an appropriate offer in a timely manner.
