North& Digital Consulting

North& is a boutique consultancy focused on performance marketing and data measurement. We work side by side with marketing leaders to build the acquisition "command center" they need, keeping data analysis at the heart of strategic choices and revealing the real upside behind marketing activity and spend. We are especially useful for businesses with annual budgets above €300K that need to improve ROI from marketing or are looking for growth they have not yet tapped. Working independently, North& plugs directly into marketing teams to solve performance marketing and measurement challenges without friction. Our work ranges from in-depth audits to missions built around clear objectives. We have supported French scale-ups including Brevo, Qonto, CityScoot, Bankin', Ankorstore, and others. Our background includes leading high-impact performance marketing efforts and helping executive teams make sharper strategic calls. Make more of what you invest in marketing. Reach out today to find out how. More about the founders: 1. Mathieu Ceccarelli: For more than a decade, he has helped French Tech companies and large enterprises strengthen paid acquisition and build long-term growth strategies. His track record spans 80+ businesses, among them fast-growing names such as Qonto, Brevo (formerly Sendinblue), Cityscoot, Ankorstore, Ringover, Le Cab, and Bankin. 2. Gaurav Arora: He entered the digital space with an MSc in Management from ESSEC Business School in 2018. Internships at Jumia in Paris and Bain India sharpened his view of growth and strategy. He then spent over four years at Brevo, previously Sendinblue, working deeply on growth, paid acquisition, and strategy. That entrepreneurial drive later pushed him to co-found Reviewflowz, a SaaS company.