Namensentwicklung Werner Brandl

Company Profile

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Profile Overview

Minimum Budget
> €10,000
Company Size
1
Founding Year
2004
Case Studies
3
Spoken Languages
Deutsch (German), English (English)

About Namensentwicklung Werner Brandl

Namensentwicklung Werner Brandl is a specialized naming agency based in Munich. Since 2000, I’ve developed brand names, product names, company names, and naming systems for B2B and B2C clients, with a focus on complex national and international projects. I personally handle every project using my Neobrand® method. My clients include Knorr-Bremse, Rohde & Schwarz, GORE-TEX, BORA, Wrigley, and Testo. For international projects, I work with naming agencies in Paris, Barcelona, Milan, Oakland, and Shanghai, and with specialized trademark attorneys for trademark searches.

Rating Overview

Overall Rating

5.0
5 reviews

Rating distribution

  • 5 stars 100%
  • 4 stars 0%
  • 3 stars 0%
  • 2 stars 0%
  • 1 star 0%
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Reviews

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All Reviews


5.0

Mr. Brandl has worked with us on several projects over the years. We initially brought him on for naming projects, but we’ve long since come to value him as a sounding board on brand strategy.
His suggestions are always thoughtful, original (especially compared with AI), and informed by the kind of conceptual depth that often makes all the difference. He brings a wealth of experience and isn’t afraid to challenge assumptions. Thank goodness—his input has often helped us make the better decision.

To me, Werner Brandl is not only an outstanding naming expert, but also a valuable advisor on all kinds of brand and positioning questions. I highly recommend him to anyone looking for a strong name or needing to solve a tricky brand challenge. Thank you for the great collaboration!


Comment by Namensentwicklung Werner Brandl

All I can say is THANK YOU!

Google

5.0

Thank you, Mr. Brandl, for your outstanding support in choosing a name! You work strategically and creatively, with a keen sense of brand and audience.


Comment by Namensentwicklung Werner Brandl

Thank you so much—I’m glad to hear that!

Google

5.0

Together with Mr. Brandl, we developed a new product brand, and the naming process played a key role.
Werner Brandl guided us through both the strategic and creative process in a structured way, helping us explore a wide range of options.
In the end, we had a shortlist of names that captured exactly the key themes we had defined.
The decision wasn’t easy, but Mr. Brandl gave us excellent advice and support throughout.
Overall, we were very happy with Werner Brandl’s
approach and work.
We look forward to working with him again!


Comment by Namensentwicklung Werner Brandl

Thank you! I’m looking forward to the next naming project!

Google

5.0

We have already worked with Mr. Brandl twice on naming projects, and we couldn’t be happier. Both projects were complex, particularly when it came to international considerations and trademark protection, and we had reached the limits of what we could come up with on our own. We look forward to entrusting him with future projects as well. Mr. Brandl manages projects with a wonderful combination of experience, creativity, thoroughness, and a genuine ability to listen.


Comment by Namensentwicklung Werner Brandl

Thank you so much for your positive review! I’m also extremely happy with our collaboration and the results.

Google

5.0

Google

Services

Portfolio

Key Clients

  • Wrigley
  • Knorr-Bremse
  • DZ BANK
  • Audi
  • Vitos
  • Testo
  • Versicherungskammer Bayern
  • BORA
  • C.H. Beck Verlag
  • Haufe
  • KWS
  • Rohde & Schwarz
  • GORE-TEX

Projects

Brand name for active mobility by bicycle and e-bike

Case Study by Namensentwicklung Werner Brandl

Brand name for active mobility by bicycle and e-bike
Wertgarantie SE

Banking and Financial Services

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Branding

Naming


Description

Based in Hanover, WERTGARANTIE Group is the market leader in insurance for bicycles, e-bikes, and electronics, with more than 7 million customers. In 2024, all services related to bicycles and e-bikes—from insurance to leasing—were to be brought together under a new brand.

Solution

A distinctive name with a memorable sound—and a story behind it. Its Latin roots, “linia” and “nexus,” evoke fast support through a regional network. These roots also appear in many Germanic, Romance, and English words. We also secured all relevant domains.

Results

A genuinely new brand, available at linexo.de and linexo.com, ready to be filled with content and built to grow.

Do you have a similar project?

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Team

Namensentwicklung Werner Brandl Team

Werner Brandl has been developing brand names, product names, and naming systems since 2000. Since 2004, he has run his own agency in Munich. He personally oversees every project, from strategy through to the final handoff to a specialist attorney, who conducts detailed research and files trademark applications.

Locations

Munich

Brünnsteinstr. 5 81541 Munich (DE) +498938078025
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