Jaimito

Description

Servetia needed to build a brand identity that reflected its purpose within the energy efficiency and sustainability sector. The main challenge was to create a brand capable of: Communicating a technical and complex project in a clear way. Working in a B2B environment with professional stakeholders. Conveying values related to progress, movement, and collaboration. Objective To develop a brand system that: Represented Servetia’s focus on energy efficiency and positive impact. Provided visual and conceptual consistency across its communication. Could be applied to both digital and physical environments. Solution Agencia Jaimito delivered a full branding project that included: Brand Strategy The main brand attributes were defined based on Servetia’s purpose and sector context, with a focus on concepts such as energy, movement, and teamwork. Visual Identity A graphic system was created based on: Dynamic shapes representing progress and transition. A color palette linked to energy and sustainability. A flexible visual language designed for multiple applications. The identity was designed to be recognizable and consistent across all brand touchpoints. Results The project provided Servetia with a clear and consistent visual identity aligned with its positioning in the energy efficiency field. The new brand enables: More structured communication of its value proposition. A more professional presence in B2B contexts. A solid foundation for future brand development.