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Iconify Branding

Creating value through brand: branding, web & SEO for growing companies

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Profile Overview

Attractive Pricing
Minimum Budget
> €1,000
Hour Rate
€25 - €49
Company Size
2-10
Founding Year
2019
Case Studies
3
Spoken Languages
English (English), Français (French), Italiano (Italian), Español (Spanish)

About Iconify Branding

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Services

Portfolio

Key Clients

  • JG Automotive
  • SBC International Services
  • My Green Fuel
  • MOJU Drinks
  • Renex
  • Monofact
  • Kyte Investment

Projects

Rebranding and packaging for a functional drinks brand

Case Study by Iconify Branding

Rebranding and packaging for a functional drinks brand
MOJU Drinks

Consumer Goods and Trade

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Packaging Design

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Description

Complete rebranding of London-based MOJU Drinks together with E. Studio: visual identity, logo, graphic system and packaging for a new growth stage focused on energy, freshness, wellbeing and flavour.

Challenge

Differentiate MOJU in an increasingly competitive category where functional shots share very similar visual codes: stand out on the shelf, communicate each product's benefits at a glance and keep a distinctive, recognisable personality.

Solution

A full brand evolution: a logo with more presence and energy, a renewed colour palette and a custom typeface developed with Colophon Foundry, a flexible visual system, a clearer product portfolio architecture and the design of a new dosing bottle.

Results

MOJU now has a more recognisable, consistent brand ready to scale, with packaging that stands out at the point of sale and communicates every product clearly.

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Team

Iconify Branding Team

Iconify Branding was founded in 2019 in Madrid by Pergentino Martínez, Founder & CEO, after more than a decade in marketing and CMO roles. His background includes a Stanford GSB programme, EAE Business School training and certifications in neuromarketing and Design Thinking.

The idea was simple: give growing companies and SMEs the same strategic branding, design and digital capabilities that large brands enjoy, with one close-knit team that takes a project from strategy to launch. Today the studio is a compact team of specialists in brand strategy, graphic design, web development, SEO and content, working from Madrid and with presence in Dubai, Paris and Caracas.

We work in Spanish, English, French and Italian, remotely or on site, for clients across Spain and internationally, from automotive and energy to fintech, technology and beverages. In 2024 our SEO work was recognised with the SEO Excellence Award at Google Cloud Summit Madrid.

Locations

Madrid (Head Quarter)

Calle Costa Brava 13 28034 Madrid (ES) +34 638 433 685
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