hoch E, Agentur für Produktdesign & Designstrategie

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Designing Emotional Identity

Profile Overview

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About hoch E, Agentur für Produktdesign & Designstrategie

Many products are technically strong. And yet, customers often choose differently. That’s because people rarely buy purely for function. They respond to what a product makes them feel.

Since 2012, hoog E Industrial Design has been developed based on psychological insights. We systematically translate strategy and psychology into function and brand-defining details—so the design has an impact where it matters: with your customers.

✔ confident project decisions
✔ fewer development missteps
✔ greater market acceptance

Services
• Design consulting
• Design strategy
• Strategic product design
• Corporate industrial design

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Locations


Nuremberg

Fürther Str. 53a
90429 Nuremberg (DE)
+49 911 92 386 114

Services

70%
30%

User Experience

30%
30%
15%
15%
10%
  • UX Strategy: 30%
  • User Research: 30%
  • Usability Testing: 15%
  • Design Thinking: 15%
  • Persona Definition: 10%

Product Design

25%
25%
15%
15%
20%
  • 3D Modeling & Print: 25%
  • Hardware Design: 25%
  • Other: 15%
  • Prototyp Design: 15%
  • CAD: 20%
Do you need any of these services?

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Portfolio

Key Clients

Volkswagen AG Hilti AG Netzsch Bosch L’Oréal AL-KO Agilent Technologies Kärcher

Projects

Successful Design Strategy

Case Study by hoch E, Agentur für Produktdesign & Designstrategie

Successful Design Strategy
Hilti AG

Industry and Mechanical Engineering

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Product Design

Other


Description

How do companies achieve the highest level of differentiation, global performance, and brand fit?

In an increasingly globalized world where brands and products are becoming ever more comparable, design strategy in industrial design is emerging as a decisive factor for business success. For players in the construction and power tool industry, the question of what the future corporate industrial design needs to ensure in order to deliver maximum differentiation, global acceptance, and strong brand fit is central. For the Hilti Group as well, a solid design strategy is one of the key drivers of its success.

Please note that, for reasons of discretion, we can only share general process insights and won’t go into deeper details.

Solution

Since 2016, we’ve been supporting the Hilti Group as a strategic partner. Using scientific methods and the planned impact of design and emotion, we deliver secure, well-founded design decisions.
For the project process, we developed a tool that synchronizes global market research with design evaluation.

Results

With a specific product, you can measure the impact of the design on performance. That makes it possible to draw well-founded conclusions about the design strategy, the intensity of brand impact, and differentiation. The result: practical recommendations, targeted design optimization, and well-informed, risk-checked management decisions.

Do you have a similar project?

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Further case studies of the provider
Do you have a similar project?

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Rating Overview


Overall Rating

5.0
16 Reviews

Rating distribution

RATINGPERCENTAGEDISTRIBUTION
5 stars100%
4 stars0%
3 stars0%
2 stars0%
1 star0%
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reviews

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All Reviews


5.0

A strategic partner who combines well-grounded advice with a personal touch. They look at the full user experience in the context of the brand and the company’s capabilities. Their focus on design psychology makes the reasoning behind design decisions clear and gives confidence throughout the process.

Google

5.0

We found working with Mareike and Oliver to be an exceptionally pleasant and professional experience. We particularly appreciated the in-depth strategic advice and their excellent understanding of our target audiences. Communication was always straightforward, structured, and friendly. A great agency with a wealth of expertise and a keen sense for emotional product design. Highly recommended 🩷

Google

5.0

Working with the team at hochE has been very pleasant from the very beginning and, above all, characterized by a genuine spirit of partnership. We particularly appreciate their in-depth expertise in industrial design, their high level of competence in design psychology, and their understanding of how design actually works. The dialogue is open and conducted on an equal footing, characterized by a deep understanding of the target audience as well as a reliable and straightforward collaboration. It’s exactly the kind of partnership one hopes for.

Google

5.0

Working with them is a real pleasure, and they’re also incredibly skilled! At hoch E, design isn’t just about aesthetics—they truly take the target audience, impact, and strategy into account. On top of that, they’re reliable, easy to work with, and communication with them is always a pleasure.

Google

5.0

Working with Oliver and Mareike was truly a pleasant and professional experience. I particularly appreciated the creative exchange, the clear communication, and the structured approach. I always felt comfortable working with them. I highly recommend them.

Google

5.0

Working with HochE was an exceptionally pleasant and professional experience from start to finish. We’d like to extend a special thank you to Ms. Roth and Mr. Saiz, who impressed us with their dedication, deep understanding of our target audience, and excellent instincts for finding the right solutions. We particularly appreciate the well-founded design strategy, which is not only creative but also consistently keeps our specific goals and needs in mind. Communication was always reliable and collaborative—on equal footing, straightforward, and with a deep understanding of our perspective. Many thanks to Ms. Roth, Mr. Saiz, and the entire HochE team for the great collaboration and the outstanding results. We look forward to continuing to work together and can wholeheartedly recommend HochE.

Google

5.0

Google

5.0

The HochE team is open-minded, competent and agile. The cooperation is always enriching and it is really fun to realize a project together with the motivated HochE team.

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Google

5.0

hoch E is a creative design agency with good implementation skills. The collaboration is constructive and positive.

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Google

5.0

HochE is the ideal contact for product design, whether it's a new or existing product. I myself have many years of experience with the team at HochE, all employees are super friendly and shine with their expert knowledge around DESIGN.

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Google
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